Duty Free Global Bolsters Europe and Americas Leadership with Key Hires

Premium drinks specialist expands commercial team to drive growth across global travel retail markets

Published on Mar. 2, 2026

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Duty Free Global (DFG), a premium drinks specialist, has made three strategic appointments to strengthen its leadership in the Americas and Europe. The new hires include Kathleen Anaya as Key Account Manager & Trade Marketing for the US market, Violaine Creuzé as Key Account Manager for Southern Europe and Latin America, and Fiona Parker in the newly created role of Key Global Trade Marketing Manager based in Scotland. These appointments reflect DFG's commitment to investing in talent and building a team that can deliver long-term value across the global travel retail industry.

Why it matters

These leadership appointments underscore DFG's focus on expanding its commercial capabilities and deepening relationships with brand owners and customers in key international markets. As the premium drinks category continues to evolve in global travel retail, DFG is positioning itself to be a more strategic and hands-on partner to drive growth.

The details

Kathleen Anaya joins DFG from a background in commercial account management and trade marketing execution, and will be responsible for strengthening the company's presence in the crucial US travel retail market from her base in Miami. Violaine Creuzé, based in Barcelona, will support key customers across Southern Europe and Latin America while also developing DFG's wine segment strategy. Fiona Parker, who previously worked at Dufry, takes on the new role of Key Global Trade Marketing Manager to optimize internal processes and help scale the business internationally.

  • Duty Free Global announced the new appointments on March 2, 2026.

The players

Duty Free Global

A premium drinks specialist company that is expanding its commercial team and leadership to drive growth across global travel retail markets.

Kathleen Anaya

Joins DFG as Key Account Manager & Trade Marketing with responsibility for US accounts, bringing commercial account management and trade marketing execution experience.

Violaine Creuzé

Joins as Key Account Manager based in Barcelona, supporting key customers across Southern Europe and Latin America and developing DFG's wine segment strategy within global travel retail.

Fiona Parker

Takes on the newly created role of Key Global Trade Marketing Manager based in Scotland, working cross-functionally to support commercial initiatives, optimize internal processes, and help scale the business as DFG expands internationally.

John Kilmartin

Vice President of Sales at Duty Free Global, to whom the new hires will report.

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What they’re saying

“As DFG continues to grow, investing in the right people is absolutely critical. Kathleen, Violaine and Fiona each bring a unique skill set that strengthens our commercial capabilities, supports our partners more effectively and positions us for the next phase of growth.”

— Nathalie Roelands, DFG Vice-President Operations

The takeaway

Duty Free Global's strategic appointments demonstrate its commitment to building a talented and experienced team that can drive growth and deepen relationships with brand owners and customers across key international markets in the global travel retail industry.