Avianca Expands Florida Footprint Through Miami FC Sponsorship

The airline continues to strengthen its support for sports in strategic markets where it operates.

Published on Mar. 2, 2026

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Avianca has announced an official sponsorship with Miami FC, strengthening its presence in Miami and across South Florida while reinforcing its commitment to sports and the communities it connects. As part of the partnership, Avianca's logo will appear on the team's official jersey throughout the season, and the airline's Fútbol305© Zone will be renamed the "Avianca Fútbol305© Zone". This sponsorship aligns with Avianca's strategy to expand its involvement in sports initiatives across the region.

Why it matters

This partnership allows Avianca to further strengthen its position in the United States, where it currently operates more than 625 weekly flights from 14 cities, including Miami. It also reinforces the airline's commitment to connecting with local communities and sports fans, recognizing the power of soccer as a strategic platform to build cultural ties between the United States and Latin America.

The details

Through this partnership, Avianca will have brand placement on the Miami FC team's official matchday jersey and training shirt. The airline's popular Fútbol305© Zone, which provides fans with extraordinary access to players, will also be renamed the "Avianca Fútbol305© Zone". Avianca operates more than 400 weekly flights in the United States, including more than 100 from Florida, strengthening its leadership in connectivity between the United States and Latin America.

  • In 2025, Avianca transported more than 4.9 million passengers to and from the United States, an increase of more than 6% compared with 2024.
  • Avianca operated more than 34,200 flights in 2025.

The players

Avianca

An airline group that includes Aerovías del Continente Americano S.A., Taca International Airlines S.A., Avianca Costa Rica S.A., Avianca Ecuador S.A., Aviateca S.A., Regional Express Américas S.A.S., Lifemiles and Avianca Cargo. Avianca is a member of Star Alliance and part of Grupo Abra.

Miami FC

Miami's longest-tenured professional soccer club, owned by Silva International Investments' owner Riccardo Silva. The club recently announced its pending move to the South Dade community where it will build a 10,000 seat stadium and world-class training facilities as part of Sports Performance Hub's $400 million dollar complex and sports entertainment center.

Rolando Damas

Avianca's director of sales for North America and Europe.

Nathan Krum

Miami FC's head of marketing & revenue.

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What they’re saying

“We are proud to announce our partnership with Miami FC at such a significant moment for the club, marked by the unveiling and groundbreaking of its new stadium. Miami is a strategic market for Avianca and a key gateway connecting the United States and Latin America. In 2025 alone, we transported more than 4.9 million passengers to and from the United States. Through this partnership, we are strengthening our presence in the city and reaffirming our commitment to sports and the communities we connect.”

— Rolando Damas, Avianca's director of sales for North America and Europe (bakercityherald.com)

“As we launch our new vision for long-term growth, we are thrilled to be joining forces with Avianca who has shown commitment to excellence for over 105 years. It has been a top priority for us, as we break ground on world-class facilities in South Miami-Dade, to partner with organizations who share our desire for community connection and accessibility across the globe. Avianca has proven their commitment to that goal with the millions of passengers they serve each year, and we look forward to the extraordinary opportunities this partnership provides for our fans and Avianca passengers on this exciting new journey.”

— Nathan Krum, Miami FC's head of marketing & revenue (bakercityherald.com)

What’s next

This partnership strengthens Avianca's position in the United States, where it currently operates more than 625 weekly flights from 14 cities, including Miami, Orlando, Fort Lauderdale, and other major hubs. The airline continues to expand its involvement in sports initiatives across the region, recognizing the extraordinary power of soccer as a strategic platform to connect with millions of fans and strengthen cultural ties between the United States and Latin America.

The takeaway

This sponsorship deal allows Avianca to further cement its presence in the key Florida market, leveraging the popularity of soccer and the Miami FC brand to connect with local communities and reinforce its position as a leading airline linking the United States and Latin America.