MONAT Global Certified as World's #1 Direct Seller of Premium Haircare

Fourth consecutive year the company has earned this distinction from Euromonitor International

Published on Feb. 27, 2026

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MONAT Global, a leader in premium haircare innovation, has been certified as the 'World's #1 Direct Seller of Premium Haircare' by independent market research authority Euromonitor International for the fourth consecutive year. This recognition reflects MONAT's continued leadership within the premium haircare category, its strong international growth, consumer demand, and innovative product portfolio.

Why it matters

This certification from Euromonitor International, a highly respected provider of global market intelligence, solidifies MONAT's standing as a category leader and trusted authority among consumers seeking high-performance, premium haircare solutions. It validates the company's mission to redefine haircare through innovation, performance, and community.

The details

Over the past year, MONAT has expanded its global footprint, introduced breakthrough product technologies, and continued to elevate its brand presence through high-impact education, experiential events, and digital commerce initiatives. The company's focus on scalp-first haircare, clinically inspired innovation, and premium positioning has fueled sustained momentum across key international markets.

  • MONAT has been certified as the World's #1 Direct Seller of Premium Haircare by Euromonitor International for the fourth consecutive year.

The players

MONAT Global Corp

A leader in premium haircare innovation and one of the world's fastest-growing beauty brands.

Euromonitor International

An independent market research authority that has certified MONAT as the World's #1 Direct Seller of Premium Haircare for four consecutive years.

Ray Urdaneta

CEO and Co-Founder of MONAT.

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What they’re saying

“This recognition is a powerful validation of our mission to redefine haircare through innovation, performance, and community.”

— Ray Urdaneta, CEO and Co-Founder (Globe Newswire)

The takeaway

MONAT's fourth consecutive certification as the World's #1 Direct Seller of Premium Haircare by Euromonitor International solidifies the company's position as a global authority in the haircare and beauty industry, driven by its focus on innovative, science-driven formulations and a commitment to empowering its community through entrepreneurship, education, and high-performance products.