Takis Seeks First 'Chief Intensity Officer' in Unique Creator Contest

The snack brand is offering $30,000 to the winner of its 'Chief Intensity Officer' competition.

Published on Feb. 23, 2026

Got story updates? Submit your updates here. ›

Takis, the popular snack brand known for its intense flavors, is searching for its very first 'Chief Intensity Officer' in a unique creator contest. The brand invited creators to submit 60-second videos and answer a brand questionnaire, with Takis narrowing the field to a Top 7. Public voting has now pushed the competition to its Final Four, with the winner receiving $30,000 and the remaining finalists each receiving $1,000.

Why it matters

This contest highlights Takis' commitment to engaging with its passionate fan base and tapping into the creativity of its community. The 'Chief Intensity Officer' role is an unconventional and attention-grabbing position that reflects the brand's bold and unapologetic identity. The competition also provides an opportunity for up-and-coming creators to showcase their talents and potentially collaborate with a major snack brand.

The details

The four finalists include Lexi McCain, a filmmaker and actor who wants to create a 'Takis Elote Xtremo' flavor; Alanna Skye, a singer-songwriter-producer who pitched 'Takis Protein' flavors; Andrew Bourne, a comedian who imagined a 'Pimento Cheese' flavor; and Brianna Eljaua, a Miami-based writer and director who envisioned a 'Salsa Verde Fiesta' Takis variety. The winner will be selected through public voting on the campaign website.

  • Takis kicked off the 'Chief Intensity Officer' contest with a staged 'leak' from Takis HQ in February 2026.
  • Creators submitted their 60-second videos and brand questionnaires, and Takis narrowed the field to a Top 7.
  • Public voting has now pushed the competition to its Final Four.

The players

Lexi McCain

A filmmaker and actor who describes her intensity like a flame, and wants to create a 'Takis Elote Xtremo' flavor.

Alanna Skye

A singer-songwriter-producer who pitched 'Takis Protein' flavors, including Macho Mango, Fuego+, Fajita Fit, Habanero HIIT, and Cajun Crunch.

Andrew Bourne

A comedian who imagined a 'Pimento Cheese' Takis flavor, reflecting his earnest, production-meeting energy.

Brianna Eljaua

A Miami-based writer and director who envisioned a 'Salsa Verde Fiesta' Takis variety, tying the intensity of the flavor to storytelling.

Takis

The popular snack brand known for its intense flavors, which is searching for its very first 'Chief Intensity Officer'.

Got photos? Submit your photos here. ›

What they’re saying

“The intensity of the spicy flavor tells a story.”

— Brianna Eljaua, Writer, Director, and Actor (Campaign Site)

What’s next

The public can vote for their favorite finalist on the campaign website to help determine who becomes Takis' first 'Chief Intensity Officer'.

The takeaway

Takis' unique 'Chief Intensity Officer' contest showcases the brand's commitment to engaging with its passionate fan base and tapping into the creativity of its community. The competition provides an opportunity for up-and-coming creators to collaborate with a major snack brand and potentially win a $30,000 prize.