Crave Insight Launches First Industry Index Benchmarking Local Restaurants' Digital Performance

New Crave IQ Index analyzes over 100,000 data points to rank 300+ Miami restaurants on 'craveability'

Published on Feb. 21, 2026

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Crave Insight, a Miami-based data analytics firm, has unveiled its inaugural Crave IQ Index, a benchmark designed to measure the digital performance levels of restaurant brands in their local markets. The index focuses on Miami's highly competitive restaurant landscape, analyzing over 100,000 data points across social media, digital marketing, brand experience, and press and community coverage to identify and rank brands gaining attention, sustaining engagement, and converting visibility into competitive advantage.

Why it matters

Until now, there hasn't been an integrated way for restaurant owners and stakeholders to measure how their brands are performing compared to competitors in a specific local market. The Crave IQ Index provides an objective, data-driven assessment of 'craveability' - a key factor in business performance beyond just sales data.

The details

The Crave IQ Index analyzes more than 100,000 data points to rank over 300 Miami restaurants on their digital performance and 'craveability'. Miami's restaurant scene is highly dynamic, with over 2,600 restaurants operating within just 36 square miles. The index's proprietary methodology identifies brands that are gaining attention, sustaining engagement, and converting visibility into competitive advantage. The report is updated annually, and Crave Insight plans to expand the index to cover other major U.S. metro areas.

  • Crave Insight unveiled the inaugural Crave IQ Index on February 18, 2026.
  • The Crave IQ Index report is updated annually.

The players

Crave Insight

A Miami-based data analytics firm that provides integrated measurement of digital brand performance for restaurants.

Javier Rodriguez

The CEO and Co-founder of Crave Insight.

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What they’re saying

“Until now, there hasn't been an integrated way to measure how brands break through in a specific market. The Crave IQ Index and methodology answer that question and explain why.”

— Javier Rodriguez, CEO and Co-founder (PRNewswire)

What’s next

Crave Insight plans to expand the Crave IQ Index to cover other major U.S. metro areas, creating a national benchmark for restaurant 'craveability'.

The takeaway

The Crave IQ Index provides restaurant owners and stakeholders with an objective, data-driven assessment of their brand's digital performance and 'craveability' within a local market, helping them identify areas for improvement and gain a competitive edge.