Martina Araneda Introduces Boyfriend Joaquín Martínez

Celebrity Daughter Leverages Education and Professional Experience to Build Influencer Brand

Published on Feb. 15, 2026

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When Martina Araneda, the eldest daughter of Chilean TV icons Rafael Araneda and Marcela Vacarezza, shared a romantic Instagram post with her new boyfriend Joaquín Martínez, it sparked a frenzy among her 124k+ followers. Martina's story exemplifies how second-generation public figures are using education, professional experience, and personal branding to become influential digital leaders.

Why it matters

Martina's case highlights a growing trend of celebrity children leveraging their family visibility to build multifaceted digital careers, blending lifestyle content with technical credibility and diverse career paths. This shift challenges the 'daughter-of' stigma and showcases how the next generation of influencers are positioning themselves for long-term relevance.

The details

Martina graduated in 2021 with a degree in Industrial Civil Engineering and has held roles in finance, commercial leasing, and project management. She later pivoted to study criminal law, exemplifying how young influencers are pursuing specialized academic paths that complement their digital personas. Martina openly discusses the challenges of being labeled a 'celebrity kid' and emphasizes the importance of showcasing personal achievements to build credibility.

  • Martina Araneda shared a romantic Instagram post with her new boyfriend Joaquín Martínez on February 14, 2026.
  • Martina graduated in 2021 with a degree in Industrial Civil Engineering from the Universidad de los Andes.

The players

Martina Araneda

The eldest daughter of Chilean TV icons Rafael Araneda and Marcela Vacarezza, Martina is a rising influencer who has leveraged her education, professional experience, and personal branding to build a multifaceted digital career.

Joaquín Martínez

Martina Araneda's new boyfriend, who she introduced to her 124k+ Instagram followers in a romantic post on February 14, 2026.

Rafael Araneda

Martina's father, a Chilean TV icon.

Marcela Vacarezza

Martina's mother, a Chilean TV icon.

Florencia Araneda

Martina's sister, who recently landed her first magazine cover for Revista Atrévete, highlighting the trend of celebrity offspring transitioning between platforms.

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What they’re saying

“I initially faced dismissal as 'just a celebrity kid' at university, but I worked hard to assert my normalcy and work ethic.”

— Martina Araneda (Haciendo Patria)

What’s next

Martina's shift to studying criminal law and her goal to become a criminal-law attorney will likely continue to shape her digital presence and influence.

The takeaway

Martina Araneda's story exemplifies how the next generation of influencers are leveraging education, professional experience, and personal branding to build multifaceted digital careers, challenging the 'daughter-of' stigma and positioning themselves for long-term relevance beyond fleeting fame.