Miami Digital Strategist Expands Multi-Industry Marketing Operation

Jorge Argota builds four Florida businesses across legal, insurance, and environmental services

Published on Feb. 14, 2026

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University of Miami graduate and Grease Connections co-founder Jorge Argota is expanding his digital marketing consultancy to serve additional compliance-driven industries across Florida. Argota's methodology, developed inside a legal practice, has since been applied to insurance claims, used cooking oil recycling, and commercial cooking oil management, delivering documented results such as 483% organic traffic growth and 287 leads in five weeks for a Miami-based medical malpractice firm.

Why it matters

Argota's expansion comes as search technology shifts, with AI-powered recommendations and structured data playing a bigger role in how customers find compliance-driven businesses. His approach of aligning marketing with local regulatory realities has proven successful across multiple industries in Florida.

The details

Argota, co-founder and chief marketing officer of Grease Connections, has applied his 14-year compliance-driven marketing methodology to new client verticals, including legal services, public adjusting, environmental services, and commercial food systems. At Percy Martinez P.A., a Miami-based medical malpractice firm, Argota delivered 483% organic traffic growth across four Florida cities while outranking national competitors in Google's Local Service Ads. For Churchill Public Adjusters, an insurance claims operation, Argota implemented location-specific SEO, Google Ads management, review generation systems, and AI-optimized content. He also built the digital presence for his own company, Grease Connections, and created a new Florida-only brand, Stirling Food Systems, for commercial cooking oil management.

  • Argota has been the marketing director and paralegal at Percy Martinez P.A. for 10 years.
  • In the last 16 months, Percy Martinez P.A. saw 483% traffic growth and 16,300 organic clicks.

The players

Jorge Argota

Co-founder and chief marketing officer of Grease Connections, founder of Argota Marketing, a Miami-based digital marketing consultancy specializing in compliance-driven industries.

Percy Martinez

Founder of Percy Martinez P.A., a Miami-based medical malpractice firm.

Grease Connections

A used cooking oil recycling and FOG compliance company serving Florida, Georgia, and New Jersey, co-founded by Jorge Argota.

Churchill Public Adjusters

A four-office insurance claims operation owned by Serafin Martinez across Miami, Fort Lauderdale, West Palm Beach, and Boca Raton.

Stirling Food Systems

A new Florida-only brand for commercial cooking oil management, created by Jorge Argota.

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What they’re saying

“Jorge came to my firm with a $500 budget and turned it into the most visible medical malpractice practice in Florida. He was not just handling marketing. He was doing paralegal work, answering intake calls, and understanding what made a case valuable. That combination of legal operations knowledge and digital strategy is why we generated 287 qualified leads in five weeks and rank above Morgan & Morgan in local search results across multiple cities.”

— Percy Martinez, Founder of Percy Martinez P.A. (USA Today)

What’s next

Argota's expansion coincides with a shift in search technology, as AI-powered recommendations and structured data play a bigger role in how customers find compliance-driven businesses. He has implemented strategies to position his clients for these changes, including structured data markup, E-E-A-T content frameworks, and generative engine optimization.

The takeaway

Argota's success in applying his compliance-driven marketing methodology across multiple industries in Florida highlights the importance of aligning marketing strategies with local regulatory realities. His approach of combining legal operations knowledge with digital strategy has proven effective in driving results for his clients.