Purple Mango Beauty Launches The Curl Trainer™ PRO Brush in North American Haircare Market

A new beauty and hair care company, Purple Mango Beauty, is launching in North America and delivering the next generation of curl defining tools and products.

Published on Feb. 12, 2026

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Purple Mango Beauty, a revolutionary new beauty and hair care company headquartered in Miami, announces the launch of its premium haircare tool, The Curl Trainer™ PRO, in the North American market. The Curl Trainer™ PRO is a 2-in-1 curl defining oversized brush with a volumizing built-in pick engineered to enhance natural curl memory and support the natural shape of women's curls, resulting in smoother, more polished curl definition.

Why it matters

The launch of The Curl Trainer™ PRO by Purple Mango Beauty aims to revolutionize the haircare market by providing a specialized tool designed to help women with curly hair achieve their desired curl pattern and definition. This aligns with the growing demand for personalized haircare solutions that cater to diverse hair types and textures.

The details

The Curl Trainer™ PRO features an ergonomic grip handle, integrated 4-in-1 styling features with a built-in pick, a curl clumping guide, and strategically sculpted grooves to help users guide their hair into uniform sections as they style. The larger brush head allows users to style more hair at once, resulting in faster and easier curl shaping. The Curl Trainer™ PRO is available for $39.99 on the Purple Mango Beauty website.

  • Purple Mango Beauty announced the launch of The Curl Trainer™ PRO on February 12, 2026.
  • The Curl Trainer™ PRO giveaway on Instagram will run during the month of February 2026.

The players

Purple Mango Beauty

An innovative hair care beauty company headquartered in Miami, delivering high-performance beauty tools and products that work in harmony with natural curl patterns to strengthen curl memory and transform curl care.

Kristel Shelton

The founder and Chief Executive Officer of Purple Mango Beauty, who has made it her mission to bring heat damaged curls back to life.

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What they’re saying

“We created The Curl Trainer™ Pro to promote the art of curl training. We've coined the this new beauty hair care term and define it as the routine practice of reinforcing the natural curl pattern, helping curls form more uniformly, dry with definition, and hold their shape longer between wash days.”

— Kristel Shelton, founder/CEO of Purple Mango Beauty (EINPresswire.com)

“We know that better curl clumps mean better definition and more predictable results, which is what everyone with curly hair wants. With The Curl Trainer™ PRO's larger brush head combined with all of its other features, users can style easier and faster because they can grab more hair with every pass through. When you get down to the art of curl training with The Curl Trainer PRO, users can naturally shape their curls, resulting in smoother, more polished curl definition.”

— Kristel Shelton, founder/CEO of Purple Mango Beauty (EINPresswire.com)

What’s next

In the first week of March, Purple Mango Beauty will select 3 winners for the Curl Trainer™ PRO giveaway on their official Instagram page.

The takeaway

The launch of The Curl Trainer™ PRO by Purple Mango Beauty represents a significant step forward in the haircare industry, providing a specialized tool designed to help women with curly hair achieve their desired curl pattern and definition. This aligns with the growing demand for personalized haircare solutions that cater to diverse hair types and textures.