BBBS Miami Launches New Mentoring Campaign at Miami HEAT Halftime

Campaign celebrates mentorship as a movement rooted in human connection

Published on Feb. 12, 2026

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Big Brothers Big Sisters of Miami (BBBS Miami) has officially debuted its newest community-wide campaign, "We All Have a Little in Common," with a public premiere during halftime of the Miami Heat vs. Orlando Magic game. The campaign celebrates mentorship as a movement rooted in human connection and calls on the community to get involved by becoming a mentor, partnering as a sponsor, donating, or helping spread the message.

Why it matters

The campaign aims to highlight the diversity of BBBS Miami's supporters and remind audiences that society thrives when people come together around shared humanity rather than focusing on perceived differences. It also underscores the ongoing need for mentors, especially male mentors, to provide positive role models and consistent guidance for young people in Miami-Dade County.

The details

The campaign launch event at the Kaseya Center featured a video that illuminated the arena, celebrating mentorship and the shared commitment to helping young people succeed. Executives and staff of BBBS Miami, along with corporate and community partners, Bigs, and Littles, gathered at halfcourt to mark the launch. The campaign positions mentoring as a growing movement of community changemakers, with Bigs, corporate partners, sponsors, donors, and volunteers all playing a role in ensuring that Littles feel seen, supported, and empowered to reach their full potential.

  • The campaign was officially debuted during halftime of the Miami Heat vs. Orlando Magic game on February 12, 2026.

The players

Gale Nelson

President and CEO of BBBS Miami.

Rebekah Lanae Lengel

Chief Operating Officer of BBBS Miami.

Big Brothers Big Sisters of Miami (BBBS Miami)

A non-profit organization that provides mentoring services to young people in Miami-Dade County.

Miami HEAT

A professional basketball team based in Miami, Florida.

Amazon

A multinational technology company that is a "Game Changing" partner of BBBS Miami.

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What they’re saying

“Every Big, every partner, every supporter proves that when we invest in a child, we invest in what connects us all.”

— Gale Nelson, President and CEO of BBBS Miami (PRNewswire)

“Making a Big impact doesn't require a big title or lots of money; it simply requires the courage to commit and show up for the children in our community. At the end of the day, we all have a Little in common.”

— Gale Nelson, President and CEO of BBBS Miami (PRNewswire)

“There are so many ways to be part of this movement: Become a Big, invest as a partner, or support our programs; every role matters as we work to reach Littles who are still waiting.”

— Rebekah Lanae Lengel, Chief Operating Officer, BBBS Miami (PRNewswire)

What’s next

BBBS Miami is calling on the community to take action by becoming a mentor, partnering as a sponsor, donating, or helping spread the message of the "We All Have a Little in Common" campaign. The goal is to ensure that every child who needs a mentor has one.

The takeaway

The "We All Have a Little in Common" campaign reminds the community that mentorship is a movement rooted in human connection, and that everyone has the capacity to guide, uplift, and inspire the next generation, regardless of their background or title.