Luminar Media Group Appoints Industry Veteran Juan M. Sese as CFO

Sese to Strengthen Corporate Governance and Support Capital Markets Strategy at Fintech Holding Company

Published on Feb. 3, 2026

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Luminar Media Group, Inc., the parent company of the Fortun family of fintech subsidiaries, has appointed Juan M. Sese as its new Chief Financial Officer. Sese, who previously served as Vice President of Finance at Fortun Advance, brings over 25 years of experience in finance, strategy, and corporate development to the role.

Why it matters

The appointment of Sese as CFO is part of Luminar's efforts to strengthen its corporate governance and prepare for the next phase of growth. Sese's experience in business strategy, private equity, and mergers and acquisitions, particularly in the logistics, distribution, and land development sectors, is expected to help the company optimize its capital and liquidity as it scales its technology-enabled financing platform for underserved small businesses.

The details

In his new role, Sese will focus on strengthening Luminar's financial reporting and controls, optimizing capital and liquidity, and helping ensure that the company's growth translates into durable cash flow and long-term shareholder value. Sese has been involved with Fortun since its early days, helping to build the reporting, controls, and analytical framework that now underpin the platform.

  • Sese was appointed as Luminar's new Chief Financial Officer on February 3, 2026.

The players

Luminar Media Group, Inc.

A fintech-focused holding company and the parent of the Fortun family of subsidiaries, which provides revenue-based financing solutions to small and medium-sized businesses across the United States.

Juan M. Sese

An industry banking veteran with over 25 years of experience in finance, strategy, and corporate development. He previously served as Vice President of Finance at Fortun Advance and has now been appointed as the Chief Financial Officer of Luminar Media Group.

Yoel Damas

The President of Luminar Media Group, Inc.

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What they’re saying

“Juan has been an early believer in Fortun's vision and has played a key role in instilling the financial discipline that supports our growth. From the earliest days - when Fortun Advance was still an idea - Juan has been hands-on, helping build the reporting, controls, and analytical framework that now underpin our platform. As we continue to strengthen our corporate governance and prepare for the next phase of growth, his transition from Vice President of Finance at Fortun Advance to Chief Financial Officer at the corporate level brings continuity, rigor, and experienced leadership at exactly the right time.”

— Yoel Damas, President of Luminar Media Group, Inc. (heraldsun.com)

“Fortun isn't just a strong operating model - it's a disciplined, data-driven platform that can scale responsibly. What stood out to me from day one was the combination of real demand from underserved small businesses, a team that executes, and a culture that respects risk. As CFO, my focus will be on strengthening reporting and controls, optimizing capital and liquidity, and helping ensure that growth translates into durable cash flow and long-term shareholder value. I'm honored to step into this role at such an important stage in the Company's evolution.”

— Juan M. Sese, Chief Financial Officer, Luminar Media Group, Inc. (heraldsun.com)

What’s next

Luminar Media Group plans to leverage Sese's expertise in finance, strategy, and corporate development to support the company's capital markets strategy and long-term growth.

The takeaway

The appointment of Juan M. Sese as Luminar Media Group's new Chief Financial Officer underscores the company's commitment to strengthening its corporate governance and positioning itself for continued growth in the fintech space, particularly in serving underserved small and medium-sized businesses.