Vicky Bakery partners with 'Too Good to Go' app to reduce food waste amid rising costs

The partnership has saved the bakery $6,500 in revenue and 18,000 meals from going to waste.

Jan. 27, 2026 at 6:55pm

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Vicky Bakery, a popular chain in South Florida, has partnered with the 'Too Good to Go' app to reduce food waste and offer customers discounted food that would otherwise be thrown away. The app allows customers to purchase 'surprise bags' of food for a fraction of the retail price, helping Vicky Bakery save thousands in revenue and reduce their environmental impact.

Why it matters

With food prices rising 3.1% over the past year, the partnership between Vicky Bakery and 'Too Good to Go' highlights an innovative way for businesses to cut costs and reduce waste while also providing affordable food options for customers struggling with higher grocery bills.

The details

Vicky Bakery, known for its croquetas, pastelitos, and empanadas, often had to throw away unsold food at the end of the day. By partnering with 'Too Good to Go', the bakery is now able to sell these items at a discounted price through the app's 'surprise bags'. Customers can purchase a bag for $5.99 that contains around $18.99 worth of baked goods. Since August, this single Vicky Bakery location has generated $6,500 in revenue and saved 18,000 meals from going to waste.

  • The partnership between Vicky Bakery and 'Too Good to Go' began in August 2026.
  • The most recent Consumer Price Index report showed a 3.1% increase in food prices over the past year.

The players

Vicky Bakery

A popular chain of bakeries in South Florida, known for its croquetas, pastelitos, and empanadas.

Too Good to Go

A mobile app that connects restaurants and grocery stores with customers to sell discounted food that would otherwise be thrown away.

George Barriere

The CEO of Vicky Bakery.

Brennan Coker

A customer who uses the Too Good to Go app, known as @brennankai on social media.

Allie Denburg

The associate director of strategy and operations at Too Good to Go.

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What they’re saying

“Just this location alone, since they've been using the app and the servers, have about $6,500 in revenue, where that would have been just a total waste, literally.”

— George Barriere, CEO of Vicky Bakery (nbcmiami.com)

“It's estimated that we waste around 40% of our food supply, and a lot of that is at the household level.”

— Brennan Coker (nbcmiami.com)

“In the Miami area in 2025, we saved 320,000 meals from going to waste. And that was roughly a 63% increase from 2024. So, we really did see a significant increase, as we saw that increase in grocery prices as well of people wanting to save meals with Too Good to Go.”

— Allie Denburg, Associate Director of Strategy and Operations at Too Good to Go (nbcmiami.com)

What’s next

Vicky Bakery plans to expand its partnership with Too Good to Go to additional locations in the Miami area to further reduce food waste and provide more affordable options for customers.

The takeaway

The partnership between Vicky Bakery and Too Good to Go demonstrates how businesses can innovate to cut costs, reduce waste, and provide more accessible food options for consumers struggling with rising grocery prices.