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Melbourne Today
By the People, for the People
Melbourne Digital Media Launches Statewide Media Participation Program Across Florida
New framework supports Florida Chambers, publishers, and media organizations through structured visibility tools
Published on Feb. 24, 2026
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Melbourne Digital Media (MDM) has launched a new Statewide Media Participation Program, a digital framework designed to support Chambers of Commerce, publishers, and local media organizations throughout Florida. The program provides participating partners with access to scalable advertising and visibility tools within the statewide platform AllFloridaStuff.com, built on the global publishing platform Yabsta.
Why it matters
As many Florida businesses face rising costs, reduced visibility, and unpredictability within algorithm-driven advertising platforms, this program offers a structured alternative focused on category-based placement and persistent digital presence to strengthen local media ecosystems.
The details
Through a structured Network Access Fee (NAF) model, organizations gain participation in the statewide discovery network while maintaining control of their advertising relationships and local branding. The platform also remains open to the public, allowing Florida businesses and residents to add free event listings, classified ads, videos, and basic business profiles.
- The Statewide Media Participation Program was launched on February 24, 2026.
The players
Melbourne Digital Media
A digital media company that has launched the Statewide Media Participation Program to support Chambers of Commerce, publishers, and local media organizations across Florida.
AllFloridaStuff.com
A statewide platform built on the global publishing platform Yabsta, which is part of the Statewide Media Participation Program and provides visibility tools for participating partners.
JoAnna Weeks
The founder of Melbourne Digital Media, who stated that the goal of the program is to strengthen Florida's local media ecosystems while leveraging global publishing technology.
What they’re saying
“Our goal is to strengthen Florida's local ecosystems while leveraging global publishing technology to provide structured statewide visibility.”
— JoAnna Weeks, Founder, Melbourne Digital Media (EINPresswire.com)
What’s next
The program is now available for Florida Chambers, publishers, and media organizations to learn more and potentially participate.
The takeaway
This program provides a structured alternative for Florida's local media organizations to gain visibility and revenue growth without relying on shifting algorithms, helping to strengthen local media ecosystems across the state.
