Vistra Appoints Kelsy Long as Senior Vice President of Marketing and Communications

Long will oversee integrated marketing and communications strategies to support Vistra's key priorities.

Mar. 13, 2026 at 9:20pm

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Vistra Communications, an integrated marketing and communications firm, has promoted Kelsy Long to the role of Senior Vice President of Marketing and Communications. In her new position, Long will be responsible for developing and executing integrated marketing and communications strategies to support Vistra's four strategic priorities: Client Success, Team Member Excellence, Business Excellence, and Growth & Sustainability.

Why it matters

The promotion of Kelsy Long to this senior leadership role at Vistra Communications underscores the company's commitment to strategic marketing and communications as key drivers of its continued growth and success. Long's experience and expertise will be crucial in helping Vistra strengthen its brand positioning, cultivate executive-level client relationships, and deliver measurable results for its clients.

The details

As Senior Vice President, Kelsy Long will oversee business development initiatives, cultivate executive-level relationships with clients and partners, guide integrated marketing and communications campaigns, and strengthen Vistra's brand positioning across key markets. She will also manage the company's internal marketing and communications, including strategic planning, performance measurement, and continuous improvement.

  • Kelsy Long was promoted to Senior Vice President of Marketing and Communications on March 13, 2026.

The players

Kelsy Long

The newly appointed Senior Vice President of Marketing and Communications at Vistra Communications.

Brian Butler

The President and CEO of Vistra Communications.

Vistra Communications

An award-winning integrated marketing, communications, and consulting firm supporting corporate, government, and nonprofit organizations.

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What they’re saying

“Kelsy has been a driving force behind Vistra's success. Her ability to align strategy with execution, build and coach high-performing teams, and deliver measurable results has made a tangible difference for our clients and the agency. Her promotion reflects the exceptional leadership and positive energy she brings to work each day.”

— Brian Butler, President and CEO of Vistra Communications

“I'm incredibly grateful for the opportunity to take on this role and continue working alongside such a talented team. Vistra's success is driven by the creativity, dedication and collaboration of our team members. I'm excited to keep building on that foundation as we expand our work and create even greater value for our clients.”

— Kelsy Long, Senior Vice President of Marketing and Communications

What’s next

Kelsy Long will work closely with Vistra's executive leadership team to identify new opportunities for collaboration with businesses, government agencies and nonprofit organizations, focusing on innovative, strategic and results-driven marketing, communications and consulting services.

The takeaway

Kelsy Long's promotion to Senior Vice President of Marketing and Communications at Vistra Communications underscores the company's commitment to strategic marketing and communications as key drivers of its continued growth and success. Her experience and expertise will be crucial in helping Vistra strengthen its brand positioning, cultivate executive-level client relationships, and deliver measurable results for its clients.