Brooks Brothers Unveils Star-Studded Spring 2026 Campaign

Featuring a diverse cast of creatives, the new ads showcase the brand's evolving style.

Published on Mar. 4, 2026

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Brooks Brothers, the iconic American clothing retailer, has launched its Spring 2026 campaign featuring a dynamic cast of actors, models, and fashion influencers. Photographed by Coliena Rentmeester, the ads showcase the brand's evolution beyond its traditional business attire, with participants handpicking looks from the full men's and women's collections to reflect their personal style.

Why it matters

As a brand long associated with classic, conservative menswear, Brooks Brothers' decision to feature a diverse array of creatives in its latest campaign signals a shift towards a more inclusive and contemporary aesthetic. This move aims to broaden the brand's appeal and connect with a younger, style-conscious consumer base.

The details

The Spring 2026 campaign features a range of personalities, including actor Leslie Bibb, fashion entrepreneur Nick Wooster, comedian Alex Edelman, influencer TyLynn Nguyen, model Nick Arrington, and advocate Bethann Hardison. Each participant was given the freedom to select their own looks from the brand's latest collections, resulting in a variety of personal interpretations of Brooks Brothers' signature style.

  • The Spring 2026 campaign was launched on March 4, 2026.

The players

Brooks Brothers

An iconic American clothing retailer known for its classic menswear and business attire.

Coliena Rentmeester

The photographer who shot the Spring 2026 campaign for Brooks Brothers.

Leslie Bibb

An American actor who was featured in the Brooks Brothers Spring 2026 campaign.

Nick Wooster

A fashion entrepreneur and creative who was featured in the Brooks Brothers Spring 2026 campaign.

Alex Edelman

A comedian and television writer who was featured in the Brooks Brothers Spring 2026 campaign.

TyLynn Nguyen

A fashion influencer and creator who was featured in the Brooks Brothers Spring 2026 campaign.

Nick Arrington

A model, entrepreneur, and athlete who was featured in the Brooks Brothers Spring 2026 campaign.

Bethann Hardison

An advocate, model, and director who was featured in the Brooks Brothers Spring 2026 campaign.

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What they’re saying

“What I love most about this campaign is that we invited people with true personal style to come in and pick looks for themselves from the entire men's and women's Spring collections — we didn't give them any direction or parameters. Everyone approached it differently, but that's the point — there's a freedom and confidence in making it your own. Brooks Brothers has always been about classic American style, but the clothes really come to life when you put them together your way.”

— Michael Bastian, Designer (fashionweekdaily.com)

“All my life I've thought of Brooks Brothers as my father's brand. But now I'm thinking maybe it could be my brand too.”

— Alex Edelman (fashionweekdaily.com)

The takeaway

Brooks Brothers' decision to feature a diverse cast of creatives in its Spring 2026 campaign signals the brand's evolution beyond its traditional business attire, aiming to connect with a younger, style-conscious consumer base while staying true to its classic American aesthetic.