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Play to Win Appoints James Preston as Director of Tennis
Preston's experience with college tennis and the Lawn Tennis Association will help guide high school players to top programs
Published on Feb. 9, 2026
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Play to Win, a company that helps high school athletes find the right college programs, has appointed James Preston as its new Director of Tennis. Preston, a Cornwall, England native, has a strong track record of guiding players into college tennis and beyond. His involvement with the Lawn Tennis Association (LTA) and experience playing college tennis in the U.S. will help Play to Win's clients access the highest levels of college tennis.
Why it matters
Play to Win's focus on combining athletics and academics aligns well with Preston's philosophy of developing young players' skills, discipline, and confidence to succeed both on the court and in life after tennis. His appointment is expected to strengthen Play to Win's ability to guide families towards long-term success for its tennis clients.
The details
As Director of Tennis and Recruiting Consultant, Preston will have significant latitude in expanding Play to Win's reach to tennis players globally, including in the U.S., UK, South Africa, Australia, and other tennis hotspots. His reputation and interpersonal skills with college coaches throughout the U.S. are expected to benefit Play to Win's clients as they navigate the college recruitment process.
- Play to Win announced Preston's appointment on February 9, 2026.
The players
James Preston
A Cornwall, England native with a strong track record of guiding players into college tennis and beyond. His involvement with the Lawn Tennis Association (LTA) and experience playing college tennis in the U.S. will help Play to Win's clients access the highest levels of college tennis.
Gary Cohn
The founder of Play to Win, a company that helps high school athletes find the right college programs.
Jonathan Holt
The Chief Operating Officer of Play to Win.
What they’re saying
“The greatest value lies in working closely with players and their families, preparing young people to reach great academic standards whilst competing at the highest level. The thrill lies in developing their skills, discipline, and confidence to succeed in life well after their tennis days are over.”
— James Preston
“With James Preston as Director of Tennis and Recruiting Consultant, Play to Win expects to drive the tennis side of the equation with informed, honest guidance at every stage of the process. We will continue to set families up for long-term success, both academically and professionally - as we have for fifteen years”
— Gary Cohn, Founder, Play to Win
What’s next
Play to Win plans to leverage Preston's expertise to expand its reach to tennis players globally, including in the U.S., UK, South Africa, Australia, and other tennis hotspots.
The takeaway
Play to Win's appointment of James Preston as Director of Tennis strengthens the company's ability to guide high school tennis players towards successful college careers and beyond, by combining athletic development with a focus on academics and long-term success.
