Bill Belichick's Girlfriend Appears to Troll Patriots Owner Kraft

Jordan Hudson wore a shirt featuring the name of the massage parlor at the center of Kraft's prostitution scandal.

Published on Feb. 9, 2026

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Jordan Hudson, the girlfriend of former New England Patriots head coach Bill Belichick, attended a University of North Carolina basketball game wearing a shirt featuring the name of the Orchids of Asia Day Spa in Jupiter, Florida. This was the same massage parlor that was at the center of a prostitution scandal involving Patriots owner Robert Kraft in 2019.

Why it matters

The shirt appears to be a jab at the ongoing tensions between Belichick and Kraft, which have continued even after Belichick left the Patriots in 2024. The two have publicly disagreed on various issues, and both were controversially left out of the 2026 Pro Football Hall of Fame class.

The details

Photos show Hudson wearing the shirt featuring the name of the Orchids of Asia Day Spa, the massage parlor where Kraft was accused of soliciting a sex act in 2019. Kraft was charged but the charges were later dropped, and a judge allowed the alleged video evidence to be destroyed in 2021. Belichick, who is now the head coach of the University of North Carolina Tar Heels, accompanied Hudson to the basketball game but wore a plain quarter-zip sweatshirt.

  • In February 2019, Kraft became embroiled in the alleged prostitution scandal at Orchids of Asia.
  • In March 2019, Kraft pleaded not guilty to the charges but issued an apology.
  • In 2021, a judge allowed the alleged video evidence against Kraft to be destroyed.

The players

Bill Belichick

The former head coach of the New England Patriots who is now the head coach of the University of North Carolina Tar Heels.

Robert Kraft

The owner of the New England Patriots who was accused of soliciting a sex act at the Orchids of Asia Day Spa in 2019.

Jordon Hudson

The girlfriend of Bill Belichick who attended a UNC basketball game wearing a shirt featuring the name of the massage parlor at the center of the Kraft scandal.

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What they’re saying

“Whatever perceptions may exist about any personal differences between Bill and me, I strongly believe Bill Belichick's record and body of work speak for themselves.”

— Robert Kraft (ESPN)

The takeaway

This incident highlights the ongoing tensions between Belichick and Kraft, even years after Belichick's departure from the Patriots. The shirt worn by Belichick's girlfriend appears to be a pointed jab at Kraft over the massage parlor scandal, underscoring the complex personal and professional dynamics between the two NFL figures.