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JAXPORT Relies On Transportation Visibility To Improve Throughput
The Port of Jacksonville supports over 228,000 jobs and contributes $44 billion to the local economy. With better transportation visibility, they can do even better.
Published on Mar. 2, 2026
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The Jacksonville Port Authority (JAXPORT) is using a solution from a company called GenLogs to improve transportation visibility and throughput at the port. GenLogs provides real-time tracking of trucks through thousands of cameras along US highways, using visual recognition technology to identify truck numbers. This allows JAXPORT to better understand truck arrival patterns, staffing needs, and security requirements. The port is six months into a pilot program with GenLogs and plans to adopt the solution long-term.
Why it matters
JAXPORT is a major economic driver for the Jacksonville region, supporting over 228,000 jobs and contributing $44 billion to the local economy. Improving throughput and efficiency at the port can have a significant positive impact. The GenLogs solution provides JAXPORT with better data and visibility to optimize operations, staffing, and infrastructure investments.
The details
The GenLogs solution uses thousands of cameras along US highways to track truck movements in real-time. It reads truck DOT numbers and combines that with other data to provide reliable location information. JAXPORT is using this to get 30-minute advance notice of truck arrivals, allowing them to ensure TWIC-credentialed drivers can access the port without an escort, improving throughput. The analytics also give JAXPORT insights into traffic patterns, busy times, and popular routes, helping them make better operational and investment decisions.
- JAXPORT began a 1-year pilot program with GenLogs in September 2025.
- JAXPORT plans to decide whether to adopt the GenLogs solution on an ongoing basis by the end of the pilot in March 2026.
The players
JAXPORT
The Jacksonville Port Authority, an international trade seaport located in Northeast Florida that is the 14th largest container port in the United States.
GenLogs
A company providing real-time transportation visibility solutions through a network of cameras and visual recognition technology.
Nick Primrose
Chief of Regulatory Compliance at the Jacksonville Port Authority.
What they’re saying
“We have found real value in this solution, even though we have only been using it for six months. We are impressed with the GenLogs team. We are constantly working to see what other data points will have value for us.”
— Nick Primrose, Chief of Regulatory Compliance (Forbes)
What’s next
JAXPORT plans to decide whether to adopt the GenLogs solution on an ongoing basis by the end of the 1-year pilot program in March 2026.
The takeaway
By embracing transportation visibility technology from GenLogs, JAXPORT is able to improve operational efficiency, security, and planning at the port, which can drive greater economic impact for the Jacksonville region.
