Digital Edge Rebrands as Go Fish Tourism + Business Events

Expanded capabilities and integrated marketing approach to serve travel and tourism industry

Published on Feb. 25, 2026

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Digital Edge, a leader in destination marketing and business events, has officially rebranded as Go Fish Tourism + Business Events. The new brand brings expanded capabilities, cross-industry expertise, and advanced technology to help travel and tourism organizations and clients compete more effectively. The integration unites a larger team of specialists and introduces more advanced tech, including Go Fish's proprietary Barracuda suite of AI-powered tools.

Why it matters

The rebrand reflects the evolving nature of the travel and tourism industry, where leisure and group business can no longer be separated. Go Fish Tourism + Business Events offers a coordinated approach that works across audiences, channels, and objectives, helping destinations drive midweek business and stabilize demand year-round by connecting leisure, group, and business travel.

The details

Since joining Agital in 2024, Digital Edge collaborated closely with the company's portfolio, including Go Fish Digital and REQ, with REQ leading brand, research, and communications strategy and Go Fish driving performance, content, and analytics. The result is a more holistic marketing offering, combining strategy, brand and research, creative and content, advanced performance media and analytics capabilities, and PR and communications expertise into a cohesive system purpose-built for tourism and business events.

  • Digital Edge joined Agital in 2024.
  • The new Go Fish Tourism + Business Events brand identity is now live.

The players

Go Fish Digital

An integrated marketing agency that helps brands make complex marketing simple, and the simple powerful.

REQ

A company within the Agital portfolio that led brand, research, and communications strategy for the Digital Edge rebrand.

Mya Surrency

Founder of Digital Edge.

David Dweck

President of Go Fish Digital.

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What they’re saying

“At Go Fish, we believe in simplifying integrated marketing through the power of one partner - Unifying AI-powered media and SEO expertise with strategic brand and creative capabilities.”

— David Dweck, President of Go Fish Digital (PRNewswire)

“This isn't the end of the Digital Edge story; it's the beginning of a more connected one. One where our industry specialization and marketing scale work together. Where strategy and execution move as one. Where destinations and business event brands have a smarter, stronger partner by their side.”

— Mya Surrency, Founder of Digital Edge (PRNewswire)

What’s next

The new Go Fish Tourism + Business Events brand identity is now live, ushering in a new era of tourism and business events work shaped by fresh thinking, advanced tactics, and tested approaches.

The takeaway

The rebrand of Digital Edge to Go Fish Tourism + Business Events reflects the evolving needs of the travel and tourism industry, where leisure and group business are increasingly interconnected. The new brand brings expanded capabilities, cross-industry expertise, and advanced technology to help destinations and travel organizations compete more effectively in today's marketing landscape.