Selling with The Gaileys Wraps Third Filming Across Northeast Florida

Real estate TV series spotlights service, advocacy, and community impact in fast-growing markets

Published on Feb. 13, 2026

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The national real estate TV series 'Selling with The Gaileys' has wrapped its third filming, highlighting residential and lifestyle real estate as well as the values shaping where and why people are choosing to live in Northeast Florida. The production, filmed throughout Jacksonville and St. Augustine, captured the brokerage team's volunteer work with Habitat for Humanity and the launch of the women's leadership initiative Deals n Heels.

Why it matters

The timing of the filming coincides with sustained national attention on Northeast Florida as a top destination for relocation, affordability, and long-term investment. The series offers viewers a behind-the-scenes look at what it takes to build not just successful real estate businesses, but lasting legacies rooted in community service and advocacy.

The details

As part of the filming, the Selling with The Gaileys cast and brokerage team dedicated a day volunteering with Habitat for Humanity in St. Johns County, working hands-on to help construct affordable housing. The team also wrote personal messages on the stud walls of one of the homes, which will remain permanently embedded within the structure. The third filming also marked the official launch of Deals n Heels, a women's leadership and empowerment initiative founded by Rhonda Gailey, which attended a fundraiser in Ocala supporting the upcoming film Dream, dedicated to raising awareness about sex trafficking and human exploitation.

  • The third filming of Selling with The Gaileys wrapped on February 6, 2026.
  • The Deals n Heels launch and Ocala fundraiser event took place during the third filming.

The players

Selling with The Gaileys

A national real estate TV series that blends high-end real estate, family dynamics, and purpose-driven leadership.

Gailey Enterprises Real Estate

A locally rooted, woman-owned brokerage with offices in Ocala and Jacksonville, known for its agent training, performance coaching, and market expertise in luxury, equestrian, coastal, and relocation-focused real estate services.

Rhonda Gailey

The founder and broker-owner of Gailey Enterprises Real Estate and the star of Selling with The Gaileys. She also founded the Deals n Heels women's leadership and empowerment initiative.

Parker Gailey

The vice president at Gailey Enterprises Real Estate.

Habitat for Humanity

A nonprofit organization that builds and repairs homes for families in need of decent and affordable housing.

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What they’re saying

“That moment stopped all of us in our tracks. Knowing those messages will live inside that home forever—it was humbling, emotional, and incredibly fulfilling. It reminded us that what we do has the power to last far beyond a closing.”

— Parker Gailey, Vice President, Gailey Enterprises Real Estate

“We sell homes for a living—but at the end of the day, it's about helping people build a life. This day wasn't for us, it's a pay it forward!”

— Rhonda Gailey, Founder and Broker-Owner, Gailey Enterprises Real Estate

“Sex trafficking isn't a distant issue—it's happening in cities and communities across the country. If we have a platform, we have a responsibility to use it. Deals n Heels was created to turn influence into action and awareness into impact.”

— Rhonda Gailey, Founder and Broker-Owner, Gailey Enterprises Real Estate

What’s next

The Deals n Heels initiative plans to continue its advocacy efforts and support for the upcoming film Dream, which aims to raise awareness about sex trafficking and human exploitation.

The takeaway

Selling with The Gaileys goes beyond traditional real estate programming, blending high-end real estate, family dynamics, and purpose-driven leadership to showcase how successful businesses can also build lasting legacies rooted in community service and advocacy.