AEW and NFL Announce Lucha Libre Mask Partnership

Tony Khan reveals new collaboration to sell team-branded masks on AEW's online store.

Feb. 6, 2026 at 8:55pm

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In a surprise announcement, AEW President Tony Khan has revealed a new partnership between All Elite Wrestling and the NFL that will see the company sell Lucha Libre masks for all 32 NFL teams. The masks will be available on ShopAEW.com starting on the first night of the NFL Draft on April 23rd, allowing fans to rep their favorite football team with an AEW twist.

Why it matters

This new collaboration between AEW and the NFL is a significant development, as it comes just a few years after WWE announced a multi-year partnership with the league to create team-branded championship titles. The disappearance of the Jacksonville Jaguars title belt from WWE's offerings suggested tension between the Khan family and WWE's NFL deal, and this new AEW partnership seems to solidify AEW as the preferred wrestling partner for the NFL.

The details

According to Tony Khan, he has been working on this partnership for years, seeing it as a "dream" collaboration between AEW and the NFL. The masks will feature Lucha Libre-inspired designs for all 32 NFL teams, allowing fans to show their allegiance to both their football squad and the AEW brand.

  • The masks will be available starting on April 23rd, the first night of the 2026 NFL Draft.

The players

Tony Khan

The President of All Elite Wrestling and the Chief Football Strategy Officer for the Jacksonville Jaguars, whose father Shad Khan owns the NFL team.

Shad Khan

The owner of the Jacksonville Jaguars NFL team and father of AEW President Tony Khan.

WWE

The rival professional wrestling promotion that previously announced a multi-year partnership with the NFL to create team-branded championship titles, though the Jacksonville Jaguars title belt later disappeared from their offerings.

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What they’re saying

“I've always wanted the NFL and AEW to work together. This is a Jacksonville Jaguars Lucha Libre mask, but I'm so excited about it because they will be putting this up, and these will be available for all 32 NFL teams. So starting the first night of the NFL Draft, Thursday, April 23rd, we will have these masks available on ShopAEW.com for all 32 NFL teams.”

— Tony Khan, President, All Elite Wrestling

What’s next

It remains to be seen if this new AEW-NFL partnership will impact the existing deal between WWE and the league for team-branded championship titles. WWE still has multiple NFL Title Belts available on their online shop, but the disappearance of the Jacksonville Jaguars version suggests the relationship may be strained.

The takeaway

This collaboration between AEW and the NFL represents a significant shift in the wrestling industry, as Tony Khan's company has now secured a partnership with the major sports league that was previously held by their rival WWE. It demonstrates AEW's growing influence and the Khan family's desire to integrate their wrestling and football interests, potentially at the expense of WWE's NFL dealings.