AEW and NFL Announce New Lucha Libre Mask Partnership

Masks featuring all 32 NFL team logos and AEW branding to launch ahead of NFL Draft

Feb. 5, 2026 at 10:31pm

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AEW President Tony Khan announced a new partnership between AEW and the NFL that will see the two organizations release lucha libre masks themed for all 32 NFL teams. The masks will feature the AEW and NFL logos, as well as branding for the specific teams. The masks will be available for purchase starting on April 23, the first night of the NFL Draft, at ShopAEW.com.

Why it matters

This new partnership between AEW and the NFL represents a significant cross-promotional opportunity, allowing the two organizations to reach new audiences and expand their brands. The lucha libre masks are expected to be a popular item among fans of both professional wrestling and the NFL.

The details

According to Khan, the partnership has been something he has been working on for years to make a reality. The masks will feature the AEW and NFL logos, as well as branding for each of the 32 NFL teams. Khan expressed his excitement about the collaboration, calling it a "dream come true."

  • The masks will be available for purchase starting on Thursday, April 23, 2026, which is the first night of the NFL Draft.
  • Khan made the announcement about the partnership during the Super Bowl Radio Row on Thursday.

The players

Tony Khan

The President of All Elite Wrestling (AEW) and the Chief Football Strategy Officer of the Jacksonville Jaguars NFL team, which is owned by his father, Shahid Khan.

National Football League (NFL)

The major professional American football league in the United States and Canada, consisting of 32 teams.

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What they’re saying

“It's really exciting to be able to talk about a partnership that I've always dreamed of. I've always wanted the NFL and AEW to work together. This is a Jacksonville Jaguars lucha libre mask. But I'm so excited about it because they will be putting this up and these will be available for all 32 NFL teams. So starting the first night of the NFL Draft, Thursday, April 23, we will have these masks available on ShopAEW.com for all 32 NFL teams. Now, finally, I've always wanted this. It's a dream I've been working on for years, a partnership between the NFL and AEW. So whoever your NFL team is, whatever football team you're a fan of, you'll be able to get an All Elite Wrestling NFL mask for your team.”

— Tony Khan, AEW President

What’s next

The lucha libre masks featuring all 32 NFL team logos and AEW branding will be available for purchase on ShopAEW.com starting on Thursday, April 23, 2026, the first night of the NFL Draft.

The takeaway

This new partnership between AEW and the NFL represents a unique cross-promotional opportunity that will allow both organizations to expand their reach and appeal to new audiences. The lucha libre masks are expected to be a popular item among fans of professional wrestling and the NFL, further strengthening the bond between the two sports and entertainment entities.