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Jacksonville Beach Today
By the People, for the People
IronMind Advisors Launches Transformational Program for Student Athletes
New coaching program aims to build identity, emotional intelligence, and self-leadership in young athletes
Mar. 10, 2026 at 5:06pm
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IronMind Advisors, a high-performance coaching firm, has launched a new program called "The IronMind Mentality for Student Athletes" designed to help young athletes develop identity, resilience, and emotional intelligence that will serve them long after their sports careers end. The program was founded by Ken Stoddart, an executive coach and world-championship endurance athlete, and is rooted in his own personal experiences overcoming adversity.
Why it matters
Many young athletes struggle to define themselves beyond their sport once their playing days are over. This program aims to help student-athletes build an internal sense of identity, self-leadership, and emotional intelligence that will serve them in college, careers, and life after athletics.
The details
The IronMind Mentality program teaches skills like building identity beyond the jersey, developing emotional intelligence as a competitive advantage, building resilience without burnout, and fostering self-led accountability. Stoddart's own story of overcoming expulsion from high school, rebuilding his life, and thriving as a cybersecurity executive and world-class endurance athlete forms the backbone of the coaching model.
- The IronMind Mentality for Student Athletes program launched on March 10, 2026.
The players
Ken Stoddart
The founder of IronMind Advisors, an executive coach and world-championship endurance athlete who developed the IronMind Mentality program based on his own personal experiences overcoming adversity.
IronMind Advisors
A high-performance coaching firm that provides elite, discreet, and deeply personalized coaching for high performers navigating pressure, identity, and transition.
What they’re saying
“When the helmet comes off, many athletes lose the structure, status, and clarity that defined them.”
— Ken Stoddart, Founder, IronMind Advisors
“IronMind doesn't just prepare young student-athletes for adversity — it teaches them to thrive in it.”
— Ken Stoddart, Founder, IronMind Advisors
What’s next
The IronMind Mentality for Student Athletes program is now available for enrollment, with the first cohort set to begin in the fall of 2026.
The takeaway
This program aims to provide student-athletes with the tools and mindset to build a strong sense of identity, emotional intelligence, and self-leadership that will serve them long after their playing days are over, helping them thrive in the face of adversity.
