IAADFS & GO2 for Lung Cancer host Hollywood 5K Walk/Run and Kite Fly

Event embraces spirit of #KickCancerThon to support lung cancer advocacy

Published on Feb. 16, 2026

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The International Association of Airport & Duty Free Stores (IAADFS) and GO2 for Lung Cancer are co-hosting a Hollywood 5K Walk/Run and Kite Fly event on February 18 in sunny Hollywood, Florida. The event is part of a larger initiative to create a unified platform for the travel retail industry to make a tangible difference in the fight against cancer.

Why it matters

Lung cancer is a leading cause of cancer deaths worldwide. This event aims to increase awareness, raise funds, and support the vital work of GO2 for Lung Cancer, the leading US lung cancer advocacy organization founded by patients and survivors. By coming together as an industry, the travel retail community can make a meaningful impact on the lives of those affected by lung cancer.

The details

The Hollywood 5K Walk/Run and Kite Fly event will feature engaging activities for all ages, including the official 5K run/walk, a kids' dash, live music performances, and kite flying on the scenic Hollywood beach. Participants are encouraged to get creative with their attire and capture their participation in vibrant, Instagram-worthy photos and videos to showcase the passion, diversity, and multinational spirit of the global travel retail community.

  • The event will take place on February 18, 2026 in Hollywood, Florida.

The players

IAADFS

The International Association of Airport & Duty Free Stores, a leading industry organization that is co-hosting the event.

GO2 for Lung Cancer

The leading US lung cancer advocacy organization founded by patients and survivors, dedicated to increasing survival and quality of life for those affected by lung cancer.

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What they’re saying

“Whether you choose to run the 5K, walk it, join us in person to support our efforts, or participate remotely as part of the worldwide #KickCancerThon, your involvement is crucial. Every step and every donation helps generate vital support for those affected by lung cancer.”

— IAADFS (IAADFS)

“Together, we can turn awareness into action and make a meaningful impact on the lives of people facing cancer worldwide. We look forward to seeing you, either on the sands of Hollywood Beach or participating virtually across the globe, as we join forces to Kick Cancer.”

— IAADFS (IAADFS)

What’s next

Participants are encouraged to register for the 5K Walk/Run and Kite Fly event, and to share their participation on social media using the #KickCancerThon hashtag. Donations to support the event and GO2 for Lung Cancer's mission can be made through the event's fundraising platform.

The takeaway

This event demonstrates the travel retail industry's commitment to coming together and using its global reach to raise awareness and funds for the fight against cancer. By embracing the spirit of #KickCancerThon, the industry can make a tangible difference in the lives of those affected by lung cancer and inspire others to join the cause.