G.M.Luxe Expands Exotic and Luxury Car Rental Services Across Hollywood and Miami, Florida

The company's innovative co-hosting program allows luxury vehicle owners to generate income from their idle assets.

Published on Feb. 11, 2026

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G.M.Luxe Car Rental, a boutique exotic vehicle agency based in Hollywood, Florida, has announced the expansion of its "Instant-Access" program and the launch of a specialized Co-hosting Economy division. The company's innovative co-hosting model allows luxury vehicle owners to generate income from their idle assets, providing a strategic alternative to traditional sales.

Why it matters

The expansion of G.M.Luxe's services reflects the growing demand for flexible, high-end mobility in South Florida, as well as the evolving needs of luxury vehicle owners who are facing changing circumstances. The company's co-hosting program offers a unique solution for owners struggling with debt or facing depreciation on their vehicles, allowing them to stabilize their financial situation while preserving the value of their assets.

The details

Under the leadership of founder Natalia Zorina, G.M.Luxe has integrated a fleet of over 100 exotic vehicles, including specialized Brabus editions and latest-model McLarens, with a proprietary rapid-verification system that reduces the time from booking to driving to under 15 minutes for verified clients. The company's Co-hosting Economy model is designed to serve as a financial lifeline for luxury vehicle owners, allowing them to earn consistent income from their idle vehicles without the operational burden.

  • G.M.Luxe announced the expansion of its services on February 11, 2026.

The players

G.M.Luxe Car Rental

A boutique exotic vehicle agency based in Hollywood, Florida, specializing in high-performance, VIP, and luxury customized cars, and providing bespoke rental solutions and asset management services for an international clientele.

Natalia Zorina

The founder of G.M.Luxe Car Rental, who has led the company's expansion and the development of its innovative co-hosting program.

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What they’re saying

“Our co-hosting program is a sophisticated solution for the 'depreciating asset' dilemma. We see many owners who either no longer use their vehicle or are facing temporary financial pressure. Instead of accepting a significant loss by selling in a down market, they place their cars with us. We transform their idle vehicle into a revenue-generating asset that covers its own monthly payments, insurance, and maintenance, effectively stabilizing the owner's financial situation while preserving the car's value.”

— Natalia Zorina, Founder (G.M.Luxe Car Rental)

The takeaway

G.M.Luxe's expansion and innovative co-hosting program highlight the evolving landscape of luxury transportation in South Florida, where the demand for flexible, high-end mobility is driving the development of new business models that cater to the needs of both luxury vehicle renters and owners.