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Hobe Sound Today
By the People, for the People
The Truss Collective Expands Brand Consulting Services
The Florida-based firm adds strategic, creative, operations, and growth offerings for apparel, outdoor, and lifestyle brands.
Published on Feb. 15, 2026
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The Truss Collective, a full-service strategic partner to brands, has expanded its services to support apparel, outdoor, and lifestyle brands at every stage of scale. The Florida-based firm, built by industry veterans with experience at brands like Under Armour and Huk Fishing, now offers expanded strategic, creative, operations, and growth services.
Why it matters
The Truss Collective's expanded offerings come as brands in the apparel, outdoor, and lifestyle sectors face increasing competition and pressure to scale efficiently while maintaining brand identity. The firm's combination of strategic insight and hands-on execution aims to help these brands navigate growth challenges.
The details
The Truss Collective was founded by a team with deep backgrounds in athletic and performance apparel, including professional experience at Under Armour and proven success growing brands such as Huk Fishing, Nomad Outdoor, and Ag-Gear Farm & Ranch Apparel. The firm now provides a full suite of services to support brands, including strategy, creative, operations, and growth.
- The Truss Collective announced the expanded service offerings on February 15, 2026.
The players
The Truss Collective
A full-service strategic partner to brands, offering expanded services in strategy, creative, operations, and growth.
What’s next
The Truss Collective's expanded services are now available to apparel, outdoor, and lifestyle brands looking to scale efficiently while maintaining brand identity.
The takeaway
The Truss Collective's growth reflects the increasing need for brands in competitive sectors to find strategic partners that can provide both high-level insight and hands-on execution to navigate the challenges of scaling a business.
