New Florida Coach Challenges Players to 'Earn the Logo'

Jon Sumrall's offseason workouts aim to build team culture and accountability.

Jan. 29, 2026 at 5:55am

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In one of his first moves as the new head football coach at the University of Florida, Jon Sumrall has instituted a policy where players must 'earn the logo' on their uniforms and gear through rigorous offseason workouts and adherence to team standards. This approach, which was previously used by a Florida coach over 20 years ago, is designed to foster a culture of accountability and commitment within the team.

Why it matters

Sumrall's 'earn the logo' initiative is an attempt to reset the team's culture and standards after a disappointing recent season. By making players work to receive the school's iconic logo, he hopes to instill a sense of pride and ownership that will translate to improved performance on the field.

The details

Under Sumrall's new policy, Florida players will not receive any team gear, including shorts and shirts, that feature the school's logo until they have proven themselves through the offseason program. The coach wants his players to 'earn the right' to wear the logo, which he believes will foster a stronger team identity and work ethic.

  • Sumrall instituted the 'earn the logo' policy when he was hired as Florida's new head coach in December 2025.
  • The offseason workouts where players can earn the logo are currently underway and will continue through the spring.

The players

Jon Sumrall

The new head football coach at the University of Florida, hired in December 2025 after the previous coach was fired following a disappointing season.

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What they’re saying

“We have to earn the right to wear this logo. It's not just given to you because you signed a scholarship. You have to prove yourself every single day.”

— Jon Sumrall, Head Football Coach, University of Florida

What’s next

Sumrall will evaluate which players have 'earned the logo' through the offseason program in the coming months, with the goal of having the full team outfitted in gear featuring the Florida logo by the start of spring practice.

The takeaway

Sumrall's 'earn the logo' initiative is a bold move to reset the culture and standards within the Florida football program. By making players work to receive the school's iconic branding, he hopes to foster a stronger sense of team identity and accountability that will translate to improved on-field performance.