American Rebel Light Beer Expands Florida Footprint with Tri-Eagle Sales Partnership

Tri-Eagle Sales to manage distribution, retail rollouts, and on-premise activations for American Rebel Light Beer across North and North Central Florida

Jan. 28, 2026 at 8:55am

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American Rebel Holdings, Inc. (NASDAQ: AREB), the maker of American Rebel Light Beer, has announced a strategic distribution agreement with Tri-Eagle Sales, one of Florida's leading beverage wholesalers. This partnership will expand the availability of American Rebel Light Beer in key markets across North and North Central Florida, including managing the brand's presence as the Official Beer of the iconic Gainesville Raceway.

Why it matters

This deal strengthens American Rebel Light Beer's foothold in Florida, a high-priority market for the brand's growth. Tri-Eagle Sales' extensive distribution network, logistics capabilities, and strong relationships with retailers and on-premise accounts will help accelerate the brand's retail velocity, chain placements, and visibility at high-profile events in the region.

The details

Under the agreement, Tri-Eagle Sales will provide comprehensive coverage across a 16-county territory, including Gainesville, Tallahassee, Ocala, Lake City, and other high-velocity areas. Tri-Eagle will manage all onsite logistics, cold-box execution, and event-level activation at Gainesville Raceway, where American Rebel Light Beer will serve as the Official Beer for the 2026 AMALIE Motor Oil NHRA Gatornationals.

  • The partnership between American Rebel and Tri-Eagle Sales was announced on January 28, 2026.
  • American Rebel Light Beer will serve as the Official Beer of the 2026 AMALIE Motor Oil NHRA Gatornationals, taking place March 5–8 at Gainesville Raceway.

The players

American Rebel Holdings, Inc.

The parent company of American Rebel Light Beer, a premium domestic light lager brewed for patriotic beer drinkers.

Tri-Eagle Sales

A leading beverage wholesaler serving North and North Central Florida, operating from state-of-the-art facilities in Tallahassee/Midway and Ocala and serving more than 2,400 retail accounts with over 250 professionals.

Andy Ross

Chief Executive Officer of American Rebel Holdings, Inc.

Todd Porter

President of American Rebel Beverages.

Tripp Transou

Co-founder of Tri-Eagle Sales.

Susie Busch-Transou

Co-founder of Tri-Eagle Sales.

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What they’re saying

“Florida is a cornerstone state for American Rebel Light Beer in 2026, and partnering with Tri-Eagle Sales is a game-changer. Tri-Eagle's market relationships, logistics strength, and disciplined execution will help us turn growing retailer demand into real retail velocity.”

— Andy Ross, Chief Executive Officer of American Rebel Holdings, Inc.

“Tactically, Tri-Eagle's infrastructure, experienced team, and focus on employee wellness and safety set them apart. Their proven ability to deliver shelf gains, cold-box placement, and event activation aligns perfectly with our goals.”

— Todd Porter, President of American Rebel Beverages

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This partnership between American Rebel Light Beer and Tri-Eagle Sales demonstrates the brand's strategic focus on building a strong distribution network in key markets like Florida, leveraging the expertise and resources of established regional wholesalers to drive retail availability, on-premise visibility, and consumer awareness of the patriotic beer brand.