Alertsify Publishes Open Performance Data to Address Transparency Gap in Retail Fintech

Platform displays broker-verified outcome data across 1.5M+ transactions, replacing self-reported claims with auditable records.

Apr. 2, 2026 at 9:09pm

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An extreme close-up of intricate financial machinery and banking technology, such as circuit boards, data servers, and electronic displays, conveying the complex infrastructure behind modern finance.Alertsify's open performance data system aims to bring greater transparency to the retail fintech industry by providing auditable records of millions of transactions.Fort Lauderdale Today

Alertsify, a fintech software company, has implemented an open performance data system that publishes broker-verified outcome records for all transactions processed through its platform. The retail financial technology sector has faced persistent criticism over unverifiable performance claims, and Alertsify's system addresses this by recording transaction data directly from connected brokerage accounts.

Why it matters

The credibility problem in retail fintech is not a technology problem, but a transparency problem. Alertsify's open performance data system aims to address this by providing verified transaction records that can be viewed and audited by anyone, replacing the self-reported claims that have been common in the industry.

The details

Alertsify's platform has processed more than 1.5 million transactions and over $120 million in total volume since launching in 2024. Aggregated platform data shows an outcome rate between 61 and 70 percent across all processed transactions. Users on the platform can view complete historical records for any participant, including total transaction count, outcome rates, and cumulative performance figures. The data cannot be edited, selectively displayed, or deleted by participants.

  • Alertsify launched its platform in 2024.
  • As of April 2026, the platform has processed more than 1.5 million transactions and over $120 million in total volume.

The players

Alertsify

A fintech software company that has implemented an open performance data system to publish broker-verified outcome records for all transactions processed through its platform.

E*TRADE, Charles Schwab, Webull, TastyTrade, Alpaca, MooMoo, Public, Thinkorswim, and WealthSimple

The nine US brokerages that Alertsify connects to in order to record transaction data.

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What they’re saying

“The credibility problem in retail fintech is not a technology problem. It is a transparency problem. We built the infrastructure to surface it publicly.”

— Founder

The takeaway

Alertsify's open performance data system represents an important step towards greater transparency and accountability in the retail fintech industry, which has long been plagued by unverifiable claims and self-reported results. By providing auditable transaction records, the platform aims to empower consumers to make more informed decisions about the financial services they use.