Blo Blow Dry Bar Opens in Fort Lauderdale

North America's original blow dry bar franchise debuts with founders-rate membership

Mar. 16, 2026 at 11:48pm

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Blo Blow Dry Bar, North America's original blow dry bar and blow dry bar franchise, opened its newest location on March 13, 2026 in Fort Lauderdale. The new bar is owned and operated by local entrepreneurs Deirdre Boling-Lewis and Genieva Ruffino, who were drawn to the blow dry bar concept after Ruffino introduced Boling-Lewis to the experience. The salon will bring 10 new stylist jobs to the community and offer healthcare benefits to employees.

Why it matters

The opening of Blo Blow Dry Bar in Fort Lauderdale represents the expansion of a popular beauty concept that has transformed the salon industry. The founders' commitment to supporting women in the workplace and giving back to the community through partnerships with local organizations also aligns with the brand's mission of enhancing lives through flawless blow outs and exceptional customer experiences.

The details

Blo Blow Dry Bar Fort Lauderdale is located at 458 N. Federal Highway and will offer guests five signature styles on its hair menu, a la carte options, a variety of hair treatments, plus five signature makeup looks and a brand new section of customized looks. For a limited time, the location will offer a founder's rate for its signature Mane Squeeze Membership that includes two blowouts a month for $80, $5 off each additional blow out, and 10% off retail.

  • Blo Blow Dry Bar Fort Lauderdale opened on March 13, 2026.
  • The salon will resume regular operating hours starting Monday, March 16, 2026.

The players

Deirdre Boling-Lewis

Co-owner of Blo Blow Dry Bar Fort Lauderdale and a healthcare attorney who has spent years building a successful legal career, including a decade as in-house counsel for Walmart and later leadership roles in healthcare companies.

Genieva Ruffino

Co-owner of Blo Blow Dry Bar Fort Lauderdale and a creative professional with a background in graphic and interior design, who previously worked in the modeling industry and later focused on raising her children.

Blo Blow Dry Bar

North America's original blow dry bar and the world's largest blow dry bar franchise, which transformed beauty norms and reinvented the salon industry when it launched the "no cuts, no color" concept: only blow outs.

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What they’re saying

“Blo felt like the perfect intersection of everything we care about: style, community, and supporting women. We wanted to create a space that feels fun and welcoming for guests, while also being a place where stylists feel valued, supported and proud of the work they do.”

— Deirdre Boling-Lewis, Co-owner of Blo Blow Dry Bar Fort Lauderdale

What’s next

The new Blo Blow Dry Bar location in Fort Lauderdale will offer free blow outs to the first 75 guests and $15 off for additional guests on opening day, March 13, 2026.

The takeaway

The opening of Blo Blow Dry Bar in Fort Lauderdale represents the expansion of a women-forward beauty concept that prioritizes community, empowerment, and supporting women in the workplace, while also providing exceptional blow dry services to the local community.