Leaf & Mineral Expands to Greens Nutrition on West Coast

Science-driven "clean cleaning" brand adds placement in Northern California health food store.

Mar. 13, 2026 at 12:49pm

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Leaf & Mineral, a sustainable cleaning products brand, has announced a new placement in Greens Nutrition, a health food store in Northern California near San Francisco. The company's plant-based and mineral-based laundry and dish detergents, which emphasize both sustainability and performance, will now be available to Greens Nutrition's health-conscious customer base.

Why it matters

Leaf & Mineral's placement in Greens Nutrition reflects growing consumer demand for cleaning products that are both eco-friendly and effective. The brand's focus on combining sustainability, efficacy, and affordability has resonated with shoppers looking for alternatives to conventional detergents.

The details

Leaf & Mineral, founded in 1951 in Vancouver, BC, has been expanding its presence in the US market since 2025. The company's new placement in Greens Nutrition, a specialty health food store in Northern California, will make its plant-based and mineral-based laundry and dish detergents available to the store's health-conscious customer base. Leaf & Mineral CEO Rod Terry emphasized that the brand is not just another "green" alternative, but one that prioritizes performance and cost-effectiveness alongside sustainability.

  • Leaf & Mineral entered the US market in 2025.
  • The new placement in Greens Nutrition occurred in March 2026.

The players

Leaf & Mineral

A brand of VIP Soap Products Ltd., a 74-year-old company recognized as a leader in developing high-performing cleaning products. Leaf & Mineral uses plant-based and mineral-based ingredients in its laundry and dish detergents, focusing on sustainability, efficacy, and affordability.

Greens Nutrition

A health food store located in Northern California near San Francisco, offering a highly vetted selection of specialty wellness products, including eco-friendly detergents, to its health-conscious customer base.

Rod Terry

The CEO and President of Leaf & Mineral, who emphasized the brand's focus on combining sustainability, performance, and cost-effectiveness.

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What they’re saying

“We are not positioned as just another 'green' alternative. Many products marketed as 'green' do not consistently deliver the performance consumers expect. That's why we've built our brand. It stands out because we stick to our sustainable standards while also emphasizing performance and cost.”

— Rod Terry, CEO and President, Leaf & Mineral (PRNewswire)

The takeaway

Leaf & Mineral's expansion into Greens Nutrition demonstrates the growing consumer demand for cleaning products that balance sustainability, effectiveness, and affordability. The brand's focus on science-driven, plant-based formulations has resonated with health-conscious shoppers seeking eco-friendly alternatives to conventional detergents.