Citrix Expands Arrow Partnership for Service Provider Agreements

Citrix deepens collaboration with Arrow to streamline operations and enhance support for Citrix Service Providers in North America and Europe.

Published on Feb. 13, 2026

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Citrix, a Cloud Software Group company, announced an expansion of its strategic agreement with global technology provider Arrow Electronics, Inc. to now include all Citrix Service Provider (CSP) business. Under the new agreement effective March 1, 2026, Arrow will assume management and engagement of all Citrix Service Providers (CSPs) across North America and Europe, building on the successful commercial and mid-market transition announced last year.

Why it matters

This broader engagement creates a streamlined, partner-centric model that improves operational efficiency, enables greater revenue predictability, and further strengthens the long-term collaboration between Citrix and Arrow. The new agreement aims to provide Citrix Service Providers with a clearer operating model, enhanced tools, regional expertise, and greater flexibility across transactions, support, and incentives.

The details

As part of the arrangement, Arrow will manage partner transactions, pricing, discounts, incentives, availability communications, and partner engagement across North America and Europe for service providers. Citrix will continue to lead product strategy, development, engineering, and technical support — maintaining continuity and stability for customers and partners. Partners will gain a single, simplified point of engagement and greater flexibility across transactions, support and incentives. The model helps to reduce friction, ensure uninterrupted service through renewal, and provides access to Arrow's regional expertise, tools, and enablement programs designed to help partners grow and unlock new customer opportunities.

  • The new agreement will take effect on March 1, 2026.

The players

Citrix

A Cloud Software Group company that provides cloud-based software and services.

Arrow Electronics, Inc.

A global technology provider that will assume management and engagement of all Citrix Service Providers (CSPs) across North America and Europe under the new agreement.

Mark Sweeney

Senior vice president of mid-market growth and global commercial strategy at Citrix.

Cedric Doignie

Vice president of strategic growth solutions for Arrow's global enterprise computing solutions business.

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What they’re saying

“This agreement deepens our longstanding collaboration with Arrow and underscores our unwavering commitment to driving exceptional outcomes for our customers and, importantly, for our partners.”

— Mark Sweeney, Senior vice president of mid-market growth and global commercial strategy at Citrix (cioinfluence.com)

“This expanded agreement marks an exciting next chapter for Citrix Service Providers. Arrow's mission has always been to simplify complexity for our channel partners, and this model provides a single, frictionless engagement point for Citrix Service Providers.”

— Cedric Doignie, Vice president of strategic growth solutions for Arrow's global enterprise computing solutions business (cioinfluence.com)

The takeaway

This partnership expansion between Citrix and Arrow aims to streamline operations, enhance support, and provide Citrix Service Providers with a clearer, more flexible engagement model. By leveraging Arrow's global scale and expertise, Citrix can focus on product innovation and technical support while ensuring a seamless experience for its partners.