Splash Beverage Group Appoints Brady Cobb to Board of Directors

Company advances Splash 2.0 strategy with new board member

Published on Feb. 6, 2026

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Splash Beverage Group, Inc. (NYSE American: SBEV) announced the appointment of Brady Cobb to its Board of Directors. Mr. Cobb's appointment further strengthens Splash's board as the Company continues executing on its previously announced Splash 2.0 strategic reset, marked by refreshed governance, expanded scope, and renewed focus on high-growth consumer categories and brands, including federally compliant CBD and hemp.

Why it matters

Splash's Splash 2.0 strategy aims to position the company for growth in emerging consumer categories, particularly those related to cannabinoids, as regulatory frameworks evolve. The addition of Brady Cobb, an experienced entrepreneur and strategist in the cannabis and hemp sector, is expected to provide valuable expertise and insights to support Splash's strategic initiatives.

The details

Brady Cobb is a nationally recognized entrepreneur, attorney/lobbyist, and strategist with deep experience in emerging cannabinoid regulated markets, legal and regulatory matters, brand curation and expansion, and capital markets. He has founded, operated, and advised multiple high-growth platforms across cannabis, wellness, and consumer packaged goods, and brings a unique combination of operational, regulatory, and transactional expertise to Splash's board.

  • Splash Beverage Group announced Brady Cobb's appointment to the Board of Directors on February 6, 2026.

The players

Splash Beverage Group, Inc.

A company that owns a portfolio of alcoholic and non-alcoholic beverage brands and is focused on scaling its portfolio through strategic acquisitions, disciplined brand development, and expansion of its national and international distribution network.

Brady Cobb

A nationally recognized entrepreneur, attorney/lobbyist, and strategist with deep experience in emerging cannabinoid regulated markets, legal and regulatory matters, brand curation and expansion, and capital markets.

Bill Caple

The Chairman of Splash Beverage Group.

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What they’re saying

“We are very excited to have Brady join the Board, as part of meaningful steps forward in the evolution of Splash. As we reset the Company following our leadership and board transition, our focus has been on adding directors who bring both strategic clarity and executional depth to support Splash's evolution into broader consumer platforms and brands. Brady has been actively engaged in helping shape Splash 2.0, and his insights into emerging categories, disciplined growth, and regulatory environments, as well as his extensive experience and reach, will be invaluable as we move into our next phase.”

— Bill Caple, Chairman of Splash Beverage Group (Press Release)

“I have been active in the cannabis and hemp sector for over a decade on a myriad of fronts including legal/regulatory, legislative policy making and reform, brand building and operations, and I am excited to partner with the Splash 2.0 team as we work to find and unlock value for our shareholders in this emerging marketplace that is set to enter a new more mature phase. Our core focus will be on brands with a proven track record of delivering consistent products and formulations.”

— Brady Cobb, New member of Splash Beverage Group's Board of Directors (Press Release)

What’s next

Splash Beverage Group plans to make additional announcements in furtherance of its Splash 2.0 strategic pivot in the coming months.

The takeaway

Splash Beverage Group's appointment of Brady Cobb to its Board of Directors signals the company's strategic focus on expanding into high-growth consumer categories, particularly those related to cannabinoids, as regulatory frameworks evolve. Cobb's deep expertise in the cannabis and hemp sector is expected to provide valuable insights and support Splash's efforts to unlock new growth opportunities.