LifeBridge Celebrates Return of "You Got This Day" to Help Smokers Quit

The health brand's iQair For Smokers supplement aims to support those seeking to avoid cigarettes heading into February.

Published on Feb. 6, 2026

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LifeBridge, a Slovak nutraceutical company, is celebrating the return of "You Got This Day," an initiative from Truth Initiative to encourage people who have relapsed in their New Year's resolutions to quit smoking. LifeBridge is supporting this effort with its iQair For Smokers supplement, which is designed to help strengthen lung resilience and support respiratory health for those seeking to reduce stress and heal their lungs after quitting smoking.

Why it matters

Smoking is a notoriously difficult habit to quit, with many people making multiple attempts per year. Initiatives like "You Got This Day" aim to provide encouragement and access to proper support for those struggling to kick the addiction, especially around the time when many New Year's resolutions start to falter.

The details

The iQair For Smokers supplement from LifeBridge includes stronger doses of key ingredients like Vitamin D3, Cordyceps, and Boswellia serrata extract to help support lung function and overall respiratory health for those trying to quit smoking. The goal is to help former smokers absorb oxygen more efficiently and build lung resilience as they work to adopt a healthier lifestyle.

  • The "You Got This Day" initiative coincided with the second Friday of the new year, called "Quitter's Day," when many people tend to give up on their New Year's resolutions, including quitting smoking.

The players

LifeBridge

A Slovak nutraceutical company founded in 2018 to focus on the distribution of food supplements in Slovakia, the Czech Republic, and Hungary. The company was founded by executives with 30 years of experience in the pharmaceutical industry.

Truth Initiative

The organization behind the "You Got This Day" initiative, which aims to encourage people who have relapsed in their efforts to quit smoking.

Ladislav

The owner, CEO, and co-founder of LifeBridge.

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What they’re saying

“Many smokers make New Year's resolutions to quit smoking. We are proud to support an initiative that aims at preserving lives and ending addictions. We are also happy to help support that initiative with our own healing supplements specifically developed to support smokers.”

— Ladislav, Owner, CEO, and co-founder of LifeBridge

“The goal of iQair For Smokers is to help your lungs absorb oxygen more efficiently, even under daily stress. It strengthens overall lung resilience and supports long-term respiratory health, which is ideal for those seeking to reduce stress, heal their lungs, and build a healthier lifestyle after quitting smoking.”

— Ladislav, Owner, CEO, and co-founder of LifeBridge

What’s next

The "You Got This Day" initiative aims to provide encouragement and access to support for those struggling to quit smoking, especially around the time when many New Year's resolutions start to falter.

The takeaway

LifeBridge's support of the "You Got This Day" initiative and its development of the iQair For Smokers supplement demonstrate a commitment to helping people overcome the challenging addiction of smoking and build healthier lifestyles.