Delray Beach Open Launches Tennis-Themed Window Display Contest

Downtown businesses compete for $500 prize and title of People's Choice Champion

Feb. 7, 2026 at 7:15am

The Delray Beach Open tennis tournament is partnering with the city's Downtown Development Authority to host the first-ever "Love At First Sight" window display competition. About 17 downtown businesses have decorated their storefronts with tennis-themed displays, and the public can vote for their favorite through February 17th. The winning business will receive a $500 prize and be announced live at the tournament on February 18th.

Why it matters

The contest aims to create a stronger connection between the Delray Beach Open tennis tournament and the adjacent downtown area, encouraging tennis fans to explore local businesses and shops during the event. It's modeled after a similar successful program at Wimbledon, drawing more foot traffic and visibility for the tournament and downtown merchants.

The details

Businesses have decked out their storefronts with creative tennis-themed displays, including mannequins in tennis attire, rackets and balls incorporated into store displays, and tennis-inspired decor. Passersby can vote for their favorite display using a digital pass, with the winning business receiving a $500 prize. The contest is a partnership between the Delray Beach Open and the city's Downtown Development Authority.

  • The Delray Beach Open tennis tournament runs from February 13-22, 2026.
  • Voting for the window display contest is open from February 7-17, 2026.
  • The winning business will be announced live at the Delray Beach Open on February 18, 2026.

The players

Adam Baron

Executive director of the Delray Beach Open.

Suzanne Boyd

Marketing director of the Delray Beach Downtown Development Authority.

Amanda Perna

Co-owner of A Little Wyld, a children's boutique participating in the window display contest.

Skye Dyer

Co-owner of A Little Wyld, a children's boutique participating in the window display contest.

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What they’re saying

“What we don't have yet, and what this partnership is intentionally designed to build, is a stronger, more visible bridge between the tennis experience and downtown Delray's retail, dining and cultural offerings. The goal is to make the entire downtown feel like an extension of the tournament, encouraging tennis fans to explore, linger longer and discover our local businesses while they're here.”

— Suzanne Boyd, Marketing director, Delray Beach Downtown Development Authority

“We only had a week to sort it all out. We wanted to make it cute and fun.”

— Amanda Perna, Co-owner, A Little Wyld

What’s next

The winner of the "Love At First Sight" window display contest will be announced live on Stadium Center Court at the Delray Beach Open on February 18, 2026.

The takeaway

The Delray Beach Open's new partnership with the city's Downtown Development Authority to host a tennis-themed window display contest is an innovative way to drive more foot traffic and engagement between the tournament and local businesses, creating a more immersive experience for tennis fans visiting the area.