Costa Oil Named Primary Sponsor of Carson Ware for United Rentals 300 at Daytona

Quick-lube franchise aligns with rising NASCAR driver for marquee superspeedway event

Published on Mar. 6, 2026

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Costa Oil - 10 Minute Oil Change announced it will serve as the primary sponsor for driver Carson Ware in the United Rentals 300 at Daytona International Speedway. The race is scheduled for March 2026 and will challenge drivers across one of the most recognizable tracks in American motorsports.

Why it matters

The sponsorship reflects Costa Oil's broader strategy of investing in high-visibility motorsports platforms that resonate with drivers and automotive enthusiasts, while reinforcing the company's reputation as one of the fastest-growing brands in the quick-lube industry.

The details

By aligning with Carson Ware for this marquee event, Costa Oil continues to strengthen its presence in national motorsports while showcasing a brand built on efficiency, discipline, and performance. Known for his competitive edge and fearless approach, Ware enters Daytona prepared to tackle the intensity of superspeedway racing.

  • The United Rentals 300 is scheduled for March 2026 at Daytona International Speedway.

The players

Costa Oil - 10 Minute Oil Change

A rapidly growing quick-lube franchise dedicated exclusively to fast, convenient oil change services through its stay-in-your-car model.

Carson Ware

A rising NASCAR driver who will pilot the Costa Oil car at the United Rentals 300 at Daytona.

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What they’re saying

“Daytona represents the highest level of speed, preparation, and execution, the same principles that drive Costa Oil every day. Having Carson Ware pilot the Costa Oil car puts our brand exactly where it belongs: competing on one of the biggest stages in motorsports. Carson is a relentless competitor, and we're proud to stand behind him as he takes on Daytona.”

— Constantine Kapothanasis, Founder & CEO, Costa Oil - 10 Minute Oil Change

“Moments like Daytona energize our entire organization from our shop teams to our franchise partners across the country. Watching the Costa Oil colors on track reinforces the momentum we're building as a brand, and Carson is the perfect driver to carry that forward.”

— Brandon Cornelius, Head of Operations, Costa Oil - 10 Minute Oil Change

What’s next

As Costa Oil continues its national expansion, the Daytona primary sponsorship signals a company confident in its trajectory and committed to competing at the highest levels — whether delivering a 10-minute oil change or taking the green flag at motorsports' most iconic venue.

The takeaway

This sponsorship deal highlights Costa Oil's strategy of aligning its brand with high-profile motorsports events to reach automotive enthusiasts and reinforce its reputation as a fast-growing, performance-driven quick-lube franchise.