Daytona Duels Deliver Commercials Galore

NASCAR's qualifying races at Daytona International Speedway featured a slew of sponsor ads during the broadcast.

Published on Feb. 13, 2026

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The 2026 America 250 Florida Duels at Daytona, NASCAR's qualifying races for the Daytona 500, featured a packed schedule of commercials during the broadcast. Over the course of the 173-minute program, there were 89 total commercials from 47 different companies or entities. Major sponsors like NASCAR, Busch Light, Coca-Cola, Xfinity, Sonic, Wendy's, and Ford were among the most frequently featured advertisers.

Why it matters

The Daytona Duels are a crucial part of NASCAR's season-opening Daytona 500 weekend, determining the starting lineup for the marquee race. With high viewership and fan engagement, the broadcast provides valuable airtime for sponsors to reach the sport's passionate fanbase through commercials and other integrations.

The details

The 2026 America 250 Florida Duels at Daytona were broadcast on FS1, running from 7:00 PM to 9:53 PM. Of the total 173 minutes of the program, 134 minutes were dedicated to race coverage, while 39 minutes were traditional commercial breaks. There were no instances of FS1 utilizing 'Side-by-Side' commercials during this broadcast.

  • The Daytona Duels races were held on Thursday, February 12, 2026.
  • The broadcast ran from 7:00 PM to 9:53 PM on FS1.

The players

NASCAR

The sanctioning body for stock car racing in the United States, which organizes the Daytona 500 and other major motorsports events.

Busch Light

A popular beer brand that is a major sponsor in NASCAR, appearing in commercials during the Daytona Duels broadcast.

Coca-Cola

The iconic soft drink company, which is also a prominent NASCAR sponsor, advertising multiple times during the Daytona Duels.

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The takeaway

The high volume of commercials during the Daytona Duels broadcast highlights the significant commercial value of NASCAR's premier events, as sponsors seek to reach the sport's passionate fan base through television advertising and other integrations.