Spectrum Signs On For 13-Race Sponsorship of Carson Hocevar

The leading broadband company will sponsor the NASCAR Cup Series driver throughout the 2026 season.

Feb. 10, 2026 at 10:47am

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Third-year NASCAR Cup Series driver Carson Hocevar is bringing a new sponsor into the sport, as Spectrum, the leading broadband connectivity company, will debut its partnership with Spire Motorsports in the 68th DAYTONA 500 on February 15, 2026. Spectrum will sponsor Hocevar's No. 77 Chevrolet Camaro ZL1 in a total of 13 NASCAR Cup Series events in 2026.

Why it matters

This partnership between Hocevar and Spectrum is a homecoming of sorts, as Spectrum was a sponsor on Hocevar's quarter midget and late model cars growing up in Portage, Michigan. The deal represents a significant new sponsorship for Spire Motorsports and Hocevar, one of the rising young stars in the NASCAR Cup Series.

The details

Spectrum will sponsor Hocevar's No. 77 Chevrolet Camaro ZL1 in 13 NASCAR Cup Series events in 2026, including the season-opening DAYTONA 500. The blue, white, green, and yellow color scheme on the No. 77 will also return at Bristol, Texas, Watkins Glen, Naval Base Coronado, North Wilkesboro, Darlington, World Wide Technology Raceway, Las Vegas, Charlotte, Talladega, and Homestead-Miami.

  • The 2026 DAYTONA 500 will take place on Sunday, February 15, 2026 at 2:30 PM ET.
  • Spectrum will sponsor Hocevar in the first two events of the season at Daytona (February 15) and Atlanta (February 22).

The players

Spectrum

The leading broadband connectivity company that is debuting its partnership with Spire Motorsports in the 2026 NASCAR Cup Series season.

Carson Hocevar

A third-year NASCAR Cup Series driver who is bringing Spectrum on as a new sponsor for his No. 77 Chevrolet Camaro ZL1.

Spire Motorsports

The NASCAR Cup Series team that will field Hocevar's No. 77 Chevrolet Camaro ZL1 with Spectrum as the primary sponsor.

Sharon Peters

The Executive Vice President and Chief Marketing Officer at Spectrum.

Jeff Dickerson

The Co-Owner of Spire Motorsports.

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What they’re saying

“NASCAR is built on speed, passion, and innovation — and that spirit aligns perfectly with what we deliver every day at Spectrum as America's Connectivity Company. Carson and Spire are not only incredible competitors, but also proud Spectrum customers. With our fastest, most reliable Fiber-Powered Internet and Seamless Connectivity, we help fans follow every moment of the race wherever they watch — and support the teams and businesses behind the sport with the technology and reliability they depend on.”

— Sharon Peters, Executive Vice President and Chief Marketing Officer at Spectrum

“Spectrum is a blue-chip, iconic American brand that we know resonates with the NASCAR fan base. This is a high-energy partnership to roll out, beginning with the Daytona 500. Carson is one of the most talented drivers across the sport, so I'm not sure we could have found a more perfect fit. We're thrilled to welcome Spectrum to Spire Motorsports' family of partners and to see them market their platform to the NASCAR fanbase by building a program around our No. 77 team and one of the sport's most exciting personalities.”

— Jeff Dickerson, Co-Owner of Spire Motorsports

“It's really cool to have Spectrum on our No. 77 Chevrolet Camaro. It's truly a full circle deal. Spectrum was on my quarter midget cars and late models growing up. My dad made a deal to put their logos on my race cars in exchange for local commercials for his coin and jewelry store. It's surreal to reflect on that time and think now I'm racing on Sundays, going into my third season in the Cup Series with Spectrum as a key partner. I'm eager to get to work and wear the Spectrum blue at Daytona.”

— Carson Hocevar

What’s next

The 2026 DAYTONA 500 will take place on Sunday, February 15, 2026 at 2:30 PM ET.

The takeaway

This partnership between Hocevar and Spectrum represents a significant new sponsorship deal for the rising NASCAR Cup Series driver and his Spire Motorsports team. The deal also marks a homecoming for Hocevar, who had Spectrum branding on his cars growing up in Michigan, highlighting the power of long-term relationships in motorsports.