Jared Rudnick Warns of Costly Sales Trap: The Follow-Up Drop-Off

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Jared Rudnick, partner and co-founder of RMS Sales, is issuing a public alert about a recurring risk in the electronics sales space: inconsistent follow-up and inconsistent activity, especially when the market feels uncertain. Rudnick has seen how quickly this trap turns into a cycle of fewer calls, fewer conversations, and fewer next steps, creating more pressure and even fewer calls.

Why it matters

Recent buying trends, such as buyers preferring a rep-free experience and initiating first contact, make consistent follow-up and timing more critical than ever. Dropping off early can mean missing out on deals that often require at least five follow-ups to close.

The details

Rudnick warns that the follow-up drop-off trap is a common issue, driven by emotional over-correction and a tendency to cut outreach after slow weeks instead of increasing it. He stresses the importance of maintaining a minimum weekly standard for calls, follow-ups, and meetings, using a simple tracking method, and focusing on controllable actions.

• Jared Rudnick issued this public alert on February 13, 2026.

What they’re saying

What’s next

Rudnick encourages sales professionals to take the self-check quiz to assess their risk of falling into the follow-up drop-off trap, and then implement the appropriate steps from the decision tree to improve their consistency and activity levels.