Florida Opera Singer Becomes Viral Car Salesman With Arias About Corvettes and Camaros

What started as a placeholder gig has turned into Internet fame for one Florida man.

Published on Mar. 6, 2026

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Andrew Hiers, a classically trained opera singer, took a job at a car dealership in Cocoa, Florida earlier this year after months without a steady performing gig. Instead of a typical sales approach, Hiers began filming short videos outside the dealership, singing loudly and proudly about the cars available for sale, with the same theatrical flair usually reserved for opera. The formula of opera meets car sales has resonated with viewers online, with one video about a used Corvette quickly racking up over a million views on TikTok.

Why it matters

Hiers' unique approach to car sales has captured the attention of audiences far beyond the typical car-buying market, highlighting the power of creativity and entertainment to drive engagement, even in the most mundane of industries. His viral success also raises questions about the future of car sales and whether unconventional tactics could become more commonplace.

The details

Hiers, a bass-baritone, didn't plan on becoming an internet sensation when he took the job at Boniface Hiers Chrysler Dodge Jeep Ram. The job was meant to provide steady work and income while he looked for more performing opportunities. However, Hiers began filming short videos outside the dealership, singing operatic arias about the cars for sale, such as a used Corvette priced at $70,000 and a Camaro muscle car. The videos have resonated with viewers online, with one Corvette video garnering over 1 million views on TikTok.

  • Hiers took the job at the car dealership earlier this year after months without a steady performing gig.
  • The viral videos featuring Hiers singing about the cars for sale began appearing on social media in recent months.

The players

Andrew Hiers

A classically trained bass-baritone opera singer who took a job at a car dealership in Cocoa, Florida and began filming viral videos of himself singing about the cars for sale.

Boniface Hiers Chrysler Dodge Jeep Ram

The car dealership in Cocoa, Florida where Andrew Hiers works as a salesman.

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What they’re saying

“This used Corvette / It was a dream to drive / It can be yours / For the small price...”

— Andrew Hiers, Car Salesman (TikTok)

“Muscle car that goes fast / Act now! It will not last...”

— Andrew Hiers, Car Salesman (TikTok)

What’s next

Hiers' viral success has caught the attention of the arts community, and it remains to be seen whether his unique approach to car sales will translate to long-term success in the industry.

The takeaway

Andrew Hiers' creative fusion of opera and car sales has captivated audiences online, demonstrating the power of unconventional tactics to drive engagement, even in traditional industries. His story highlights the potential for unexpected talents and passions to find unexpected success in the modern digital landscape.