Viking Revolution Scales From $5 Daily Sales To $50 Million In Revenue

The men's grooming brand has launched in 900 Walmart stores following massive growth on Amazon and Sprouts.

Published on Feb. 26, 2026

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Viking Revolution, a men's grooming brand, has grown from selling just 5 units per day to generating $50 million in annual revenue in just 9 years. The company, founded by Victor Mendoza and Beau Vuillemot, started with beard combs and quickly expanded to a full line of beard and grooming products. They focused on clean formulations and addressing common beard issues like dry skin. After mastering Amazon, the brand has now launched in 900 Walmart stores and is leveraging TikTok Shop as a new growth channel.

Why it matters

The global men's grooming products market is expected to grow to $108 billion by 2035, and Viking Revolution's success story offers insights into how a digitally-native brand can scale by serving the middle market with a focus on quality, customer feedback, and omnichannel expansion.

The details

Viking Revolution started in 2016 when co-founders Victor Mendoza and Beau Vuillemot met at a playdate and bonded over the lack of affordable, quality beard care products. Mendoza, with 15 years of product development experience, focused on creating clean formulations and addressing common beard issues. The brand started with beard combs and quickly expanded to 30 products within the first year, generating $150,000 in revenue. Over 9 years, Viking Revolution has steadily expanded its product line, now launching 50-100 new products annually. The brand has mastered Amazon, earning over 500,000 reviews for its hero products. In 2021, the founders partnered with Branded (now Essor) to help scale the business, but maintained creative control to preserve the brand's rugged, authentic identity. In the past year, Viking Revolution has also found success on TikTok Shop, with 18,000 creator videos featuring its products in Q4 2025 alone. The brand's 2026 expansion into 900 Walmart stores marks a major milestone in its omnichannel strategy.

  • Viking Revolution launched in 2016.
  • Within the first year, the brand expanded to 30 products and generated $150,000 in revenue.
  • In 2021, the founders partnered with Branded (now Essor) to help scale the business.
  • In Q4 2025, 18,000 videos were created featuring Viking Revolution products on TikTok.
  • Viking Revolution launched in 900 Walmart stores in 2026.

The players

Victor Mendoza

Co-founder of Viking Revolution, with 15 years of product development experience working with companies like Coca-Cola and Nestlé.

Beau Vuillemot

Co-founder of Viking Revolution, who met Mendoza at a playdate where they bonded over the lack of affordable, quality beard care products.

Branded

The firm that Viking Revolution partnered with in 2021 to help scale the business, now known as Essor.

Walmart

The Fortune 1 retailer that is embracing Viking Revolution by launching the brand in 900 of its stores in 2026.

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What they’re saying

“There was either the $45 beard oil or something low quality. There wasn't a strong middle ground.”

— Victor Mendoza, Co-founder, Viking Revolution

“We test and use everything ourselves. If we don't believe in it, we don't launch it.”

— Victor Mendoza, Co-founder, Viking Revolution

“To make the brand truly multichannel, we need retail. People need to see the brand.”

— Victor Mendoza, Co-founder, Viking Revolution

What’s next

The company plans to continue expanding its product line and leveraging TikTok Shop and other social commerce platforms to drive further growth.

The takeaway

Viking Revolution's success demonstrates how a digitally-native brand can scale by serving the middle market with a focus on quality, customer feedback, and an omnichannel strategy that combines e-commerce, social media, and strategic retail partnerships.