Jessica Alba's Honest Lotion Blasts Off with Artemis II Crew

The actress's skincare brand goes viral after being launched into space aboard the historic NASA mission.

Apr. 10, 2026 at 9:18pm

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An extreme close-up photograph of a highly reflective, metallic silver cosmetic jar lid, capturing the luxurious texture and dramatic lighting to conceptually represent the excitement and glamour of a celebrity skincare brand's journey to space.The Honest Company's skincare products gained viral fame after being launched into space aboard the historic Artemis II mission.Cape Canaveral Today

Jessica Alba, the actress and founder of the Honest Company, has seen her skincare brand go viral after it was launched into space aboard the Artemis II mission, the first crewed flight of NASA's new Artemis program. The Honest lotion was part of the personal care items brought by the Artemis II astronauts during their historic trip around the Moon.

Why it matters

The Artemis II mission has captured global attention as the first crewed flight of NASA's new Artemis program, which aims to return humans to the lunar surface. Alba's Honest brand gaining visibility from this high-profile spaceflight helps raise awareness of the company and its natural, eco-friendly products.

The details

The Honest Company, founded by Alba in 2011, specializes in natural and sustainable personal care, cleaning, and baby products. Several Honest items, including the brand's face and body lotions, were included in the personal care kits carried by the Artemis II astronauts during their 10-day mission around the Moon. After the successful splashdown, social media was flooded with posts from the crew members praising the Honest products, leading to a surge of interest and sales for the brand.

  • The Artemis II mission launched from Kennedy Space Center in Cape Canaveral, Florida on April 1, 2026.
  • The Artemis II crew splashed down safely on April 11, 2026 after their 10-day mission.

The players

Jessica Alba

Actress and founder of The Honest Company, a brand of natural and sustainable personal care, cleaning, and baby products.

Artemis II

The second flight of NASA's Artemis program, the first crewed mission to orbit the Moon since the Apollo program.

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What they’re saying

“Something out of my wildest dreams... @honest in space. What?!”

— Jessica Alba

The takeaway

The Artemis II mission's viral success has provided a major boost for Jessica Alba's Honest brand, demonstrating the power of high-profile product placement and the public's fascination with space exploration. This exposure could lead to increased sales and brand recognition for Honest, further cementing Alba's status as a savvy entrepreneur in the natural products space.