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RECX Appoints TRL Outdoors to Accelerate MAX ATV Dealer Expansion and Commercial Market Growth
Manufacturer's representative agreement aims to strengthen MAX's nationwide coverage and support structured, sustainable dealer growth.
Published on Feb. 27, 2026
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Recreatives Industries, Inc., the manufacturer of the MAX 6x6 Amphibious All-Terrain Vehicles, has entered into a manufacturer's representative agreement with TRL Outdoors LLC to accelerate dealer network expansion and support the company's continued entry into utility, industrial, and commercial markets. Under the agreement, TRL Outdoors will represent the full MAX ATV product lineup on a nationwide basis, leveraging its substantial industry experience to introduce MAX vehicles to customers historically served by significantly higher-priced industrial platforms.
Why it matters
This agreement aligns with Recreatives Industries' strategy of expanding deliberately and building a high-quality dealer network. TRL Outdoors' understanding of dealer development, combined with MAX's proven designs and compelling value proposition, positions the company well as it expands into new regions and applications.
The details
As part of the agreement, Recreatives Industries and TRL Outdoors have established quarterly performance milestones focused on measurable dealer onboarding, market penetration, and brand expansion. Management believes this milestone-based structure supports meaningful expansion while maintaining operational discipline and long-term sustainability. The company expects TRL Outdoors to assist in expanding MAX's presence in utility, industrial, and commercial sectors as the MAX 4 and Buffalo models become available.
- The agreement was announced on February 27, 2026.
The players
Recreatives Industries, Inc.
The manufacturer of the legendary MAX 6x6 Amphibious All-Terrain Vehicles.
TRL Outdoors LLC
A manufacturer's representative that will represent the full MAX ATV product lineup on a nationwide basis.
Andrew Lapp
The CEO of Recreatives Industries.
What they’re saying
“This agreement aligns with our strategy of expanding deliberately and building a high-quality dealer network. TRL Outdoors has firsthand experience selling premium amphibious vehicles into demanding commercial environments. Their understanding of dealer development, combined with MAX's proven designs and compelling value proposition, positions us well as we expand into new regions and applications.”
— Andrew Lapp, CEO of Recreatives Industries (marketscreener.com)
What’s next
The company and TRL Outdoors have established quarterly performance milestones focused on measurable dealer onboarding, market penetration, and brand expansion.
The takeaway
This partnership aims to strengthen MAX's nationwide coverage and support structured, sustainable dealer growth, as Recreatives Industries looks to expand into new utility, industrial, and commercial markets with its competitively priced amphibious all-terrain vehicles.
