Health Insurance Now Offers Year-Round Private Coverage

Got story updates? Submit your updates here. ›

Health Insurance Now, a national health insurance brokerage, has announced expanded year-round access to private health insurance coverage for individuals and families who miss the government's annual Open Enrollment period. The company's new enrollment pathway allows eligible applicants to pursue private PPO network plans offered by over 25 national carriers, often at 30-50% lower costs than unsubsidized Marketplace options.

Why it matters

This announcement addresses a key limitation of government health insurance marketplaces, which typically restrict enrollment to an annual Open Enrollment period unless an individual qualifies for a special enrollment. Health Insurance Now's expanded access aims to support those whose circumstances change outside the standard enrollment window, such as recent graduates, individuals between jobs, early retirees, and self-employed workers.

The details

Under the new program, Health Insurance Now reviews applicant information and matches them with private health insurance plans from its network of over 25 national carriers. Once an application is submitted and reviewed, approvals and coverage activation may occur within 24-48 hours. This provides a faster and more flexible option compared to government marketplace plans.

• Health Insurance Now announced the expanded year-round access on March 26, 2026.

What they’re saying

What’s next

As awareness of year-round enrollment options grows, Health Insurance Now expects continued demand for coverage pathways that remain accessible beyond the government's limited annual enrollment window. The company remains focused on expanding awareness of these enrollment options for individuals seeking coverage during the year.