Princess Polly Expands U.S. Retail Footprint

Fashion brand announces eight new store openings across the country in 2026 and 2027.

Published on Mar. 5, 2026

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a.k.a. Brands Holding Corp., the parent company of fashion brand Princess Polly, has announced the execution of leases for eight new Princess Polly retail stores across the United States. The new locations will open in Texas, Florida, Minnesota, Tennessee, and North Carolina over the next two years, marking the brand's first foray into Minnesota and Texas.

Why it matters

Princess Polly's expansion into physical retail comes as the brand continues to grow its online presence and customer base. The new store openings will allow the brand to connect with customers in person and deliver an immersive shopping experience, complementing its strong digital business.

The details

The new Princess Polly stores are set to open in the second half of 2026 and early 2027 in the following locations: Houston, Texas; Frisco, Texas; Orlando, Florida; Edina, Minnesota; Jacksonville, Florida; Nashville, Tennessee; Boca Raton, Florida; and Charlotte, North Carolina. Each grand opening will feature events for customers with prizes, giveaways, and special offers.

  • The new Princess Polly stores are expected to open throughout 2026 and 2027.
  • The brand debuted its first Australian retail location at Bondi Beach last year, with additional expansion in Australia planned for this year.

The players

a.k.a. Brands Holding Corp.

The parent company of fashion brand Princess Polly and a portfolio of next-generation fashion brands.

Princess Polly

A leading fashion brand delivering the latest trends, exclusive designs, and lower environmental impact looks to trendsetters globally.

Eirin Bryett

The co-CEO of Princess Polly.

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What they’re saying

“Since opening our first store in Los Angeles, the response to Princess Polly's retail expansion has exceeded expectations. Our community continues to shape where we go next, and the enthusiasm has been incredible. Bringing Princess Polly into physical retail allows us to connect with our customers in real life and deliver the on-trend fashion they love through an immersive, in-store experience.”

— Eirin Bryett, co-CEO of Princess Polly (BusinessWire)

What’s next

Princess Polly plans to announce additional new store locations throughout 2026 as the brand continues to expand its physical retail footprint in the United States.

The takeaway

Princess Polly's expansion into physical retail stores demonstrates the brand's commitment to connecting with its loyal customer base and delivering an immersive shopping experience, while complementing its strong online presence.