Happy Time Launches Premium Fruit + Floral RTD Spritz Platform

Alcoholic and zero-proof options feature proprietary infusion of exotic fruits, flowers, and antioxidants

Published on Feb. 24, 2026

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Happy Time Beverage Inc. has announced the upcoming launch of its ready-to-drink (RTD) fruit- and floral-infused spritz platform, designed to deliver premium taste and real ingredients for both alcoholic and non-alcoholic occasions. The proprietary blend includes exotic fruit nectars, flower extracts, and antioxidants, aiming to provide a crisp, sparkling finish and layered flavor profile without artificial ingredients.

Why it matters

The RTD cocktail market continues to expand as consumers seek convenient, high-quality options. Happy Time is positioning itself to capitalize on the growing demand for premium, mindfully crafted RTD beverages that cater to a range of drinking preferences, from alcoholic to zero-proof.

The details

Happy Time's initial lineup includes spirit-based options like Tropical Rum Spritz, Tropical Tequila Spritz, and Spiced Rum Spritz, as well as a Non-Alcoholic Mocktail. All are designed to be under 100 calories, non-GMO, and made without artificial ingredients, using real extracts and juices for authentic flavor.

  • Happy Time is planning to roll out its new RTD spritz platform in the coming months.

The players

Happy Times Beverage Inc.

The company behind the new premium RTD spritz platform, founded with the goal of delivering convenient, high-quality beverage options for a range of drinking preferences.

Stephen Apat

Founder and CEO of Happy Times Beverage Inc., with over 30 years of experience building premium consumer experiences.

Benjamin Mogul

Chief Operating Officer of Happy Times Beverage Inc., a repeat founder and operator with expertise in the beverage and regulated markets.

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What they’re saying

“RTD grew because people want convenience—but too many products still rely on shortcuts that show up in the taste and on the label. Happy Time is different by design: real ingredients, elevated flavor, and a spritz that fits the way people actually gather now—whether they're drinking, moderating, or choosing zero-proof.”

— Stephen Apat, Founder & CEO (EINPresswire.com)

“Premium doesn't happen by accident—it's engineered. We've built Happy Time with operational discipline from day one: scalable systems, clean sourcing, and a commercialization plan designed to win at shelf and in the real world—fast.”

— Benjamin Mogul, Chief Operating Officer (EINPresswire.com)

What’s next

Happy Time is now advancing commercialization, moving from formulation into manufacturing readiness, distribution planning, and rollout execution for its new RTD spritz platform.

The takeaway

Happy Time's launch of a premium, real-ingredient RTD spritz platform aims to capitalize on the growing consumer demand for convenient, high-quality beverage options that cater to a range of drinking preferences, from alcoholic to zero-proof.