iQIYI and Bright Mountain Media Compared in Head-to-Head Analysis

Analysts see more upside potential in iQIYI stock compared to Bright Mountain Media.

Published on Feb. 12, 2026

Got story updates? Submit your updates here. ›

iQIYI (NASDAQ:IQ) and Bright Mountain Media (OTCMKTS:BMTM) are both small-cap technology companies, but analysts believe iQIYI is the better investment based on factors like profitability, earnings, dividends, risk, valuation, analyst recommendations, and institutional ownership.

Why it matters

This analysis provides insight into the relative strengths and weaknesses of these two technology companies, which could help investors make more informed decisions about where to allocate their capital.

The details

iQIYI has higher revenue and earnings than Bright Mountain Media, and it is trading at a lower price-to-earnings ratio, indicating it is more affordable. iQIYI also has stronger institutional ownership and lower volatility compared to Bright Mountain Media. Analysts have a more favorable consensus rating and higher price target for iQIYI, suggesting they believe it has greater potential upside.

  • The analysis was published on February 13, 2026.

The players

iQIYI, Inc.

A Chinese online entertainment video service provider that offers a variety of content including online video, online games, online literature, animations, and other products.

Bright Mountain Media, Inc.

A U.S. digital media and advertising services platform that connects brands with targeted consumer demographics.

Got photos? Submit your photos here. ›

The takeaway

This analysis suggests that iQIYI may be the better investment option compared to Bright Mountain Media based on its stronger financial performance, lower valuation, and more favorable analyst sentiment.