DJ Hill Expands Lefty's Alley and Eats with Second Location

The owner of the family entertainment center focuses on customer experience as the key to success.

Published on Feb. 13, 2026

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DJ Hill, the owner of Lefty's Alley and Eats, has found success in the entertainment business by focusing on providing a great customer experience. After opening the first Lefty's location in 2016, Hill is now expanding with a second location in Newark, Delaware, partnering with manager Gary Foley. Hill's background in the hospitality industry taught him the importance of prioritizing the guest experience, which he has applied to growing Lefty's into a popular family destination.

Why it matters

In an era where many small businesses struggle to survive, Lefty's Alley and Eats has thrived by staying true to its mission of delivering an exceptional customer experience. Hill's story demonstrates how a customer-centric approach can lead to long-term success, even in a competitive industry like family entertainment.

The details

Hill and his business partner Chad Moore first got the idea for Lefty's in 2012 after a family trip to Park City, Utah, where they discovered an arcade that inspired them to bring a similar concept to the Lewes/Rehoboth area. After opening the first Lefty's location in 2016, Hill bought out Moore in 2024 and became the sole owner. The business now employs 67 full- and part-time staff who are focused on continuously improving the customer experience.

  • Lefty's Alley and Eats opened its first location in 2016.
  • Hill bought out his business partner Chad Moore and became the sole owner of Lefty's in 2024.
  • Lefty's is currently under construction on a second location in Newark, Delaware.

The players

DJ Hill

The owner of Lefty's Alley and Eats, who has a background in the hospitality industry and has found success by focusing on providing a great customer experience.

Chad Moore

Hill's former business partner, who co-founded Lefty's Alley and Eats with Hill in 2012.

Gary Foley

Hill's new partner who is also the manager of Lefty's second location in Newark, Delaware.

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What they’re saying

“When you boil it all down, if you focus on one thing – the guest experience – everything else will fall into place.”

— DJ Hill, Owner, Lefty's Alley and Eats (capegazette.com)

“Trust your gut instincts in the business world, and if you fail at something, use it as a learning experience to help with your next venture.”

— DJ Hill, Owner, Lefty's Alley and Eats (capegazette.com)

What’s next

Lefty's is currently under construction on a second location in Newark, Delaware, which is expected to open in the coming months.

The takeaway

Lefty's Alley and Eats' success demonstrates how a customer-centric approach can lead to long-term growth, even in a competitive industry. By prioritizing the guest experience and continuously innovating, Hill has been able to expand his family entertainment business to a second location, creating new opportunities for his dedicated team.