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Pet Toys Market to Reach USD 9.3 Billion by 2036 at 6.9% CAGR
Driven by Repeat Purchase Demand
Published on Feb. 27, 2026
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The global pet toys market is projected to grow steadily over the next decade, expanding from USD 4.7 billion in 2026 to USD 9.3 billion by 2036, registering a CAGR of 6.9%. Growth is being shaped by sustained expansion in global pet ownership, rising per-pet spending across enrichment-led categories, and stronger assortment planning discipline across specialty retail and online channels.
Why it matters
The steady growth in the pet toys market reflects the increasing importance of pet ownership and the demand for enrichment products for pets, particularly dogs. As pet owners continue to prioritize the well-being and entertainment of their furry companions, the pet toys market is poised to benefit from this trend.
The details
Demand remains resilient due to repeat-driven purchasing behavior and comparatively frequent replacement cycles across core dog toy formats. Manufacturers are prioritizing durability-led positioning, material and mold standardization, controlled variant expansion, predictable production runs, and consistent packaging and shelf-readiness. Retailers are increasingly emphasizing packaging consistency, replenishment reliability, and curated assortment depth, particularly in specialty pet store networks where conversion is strongly influenced by premium presentation and guided purchasing.
- The pet toys market begins at approximately USD 4.7 billion in 2026.
- By 2031, the category value is expected to increase significantly due to structured portfolio segmentation, improved replenishment planning, and premium mix execution across specialist retailers.
- Between 2031 and 2036, growth accelerates as manufacturers strengthen SKU rationalization, enforce tighter channel governance, and scale durable high-velocity chew and interactive formats.
- By 2036, the market is projected to reach USD 9.3 billion, sustaining a 6.9% CAGR over the decade.
The players
KONG Company
A leading manufacturer of durable pet toys, known for its innovative chew toys and interactive products.
West Paw, Inc.
A specialty pet products company that focuses on creating eco-friendly and sustainable pet toys and accessories.
Jolly Pets
A manufacturer of a wide range of pet toys, including chew toys, balls, and interactive toys, known for their durability and safety.
Outward Hound
A brand that offers a diverse portfolio of pet toys, focusing on enrichment and mental stimulation for pets.
PetSafe
A leading brand in the pet products industry, known for its innovative and high-quality pet toys and accessories.
The takeaway
The steady growth in the pet toys market reflects the increasing importance of pet ownership and the demand for enrichment products for pets, particularly dogs. As pet owners continue to prioritize the well-being and entertainment of their furry companions, the pet toys market is poised to benefit from this trend, with manufacturers and retailers focusing on durability, replenishment reliability, and curated assortment depth to meet the evolving needs of pet owners.
