Direct to Garment Printing Market to Reach $9.1 Billion by 2035

UK market set to grow at 9.9% CAGR driven by fashion demand and customization trends

Published on Feb. 24, 2026

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The global direct to garment (DTG) printing market is projected to expand from $3.2 billion in 2025 to $9.1 billion by 2035, registering an 11% compound annual growth rate. The growth is driven by rising consumer preference for personalized products and increasing adoption of digital printing technologies.

Why it matters

The expansion of the DTG printing market reflects a broader shift in the textile and apparel ecosystem, where businesses are transitioning from bulk manufacturing models to flexible, customization-driven production systems. This aligns with the evolving needs of fashion brands, promotional product manufacturers, and e-commerce platforms seeking to differentiate their offerings through customization.

The details

Digital textile printers are expected to account for 58% of the market in 2025, making them the dominant segment. Apparel applications will hold a 67% share, reflecting the sector's strong demand for customized fashion products. The market is expanding across major regions, with strong growth observed in Asia, North America, and Europe. Key challenges include high equipment costs, maintenance requirements, and competition from alternative technologies.

  • The DTG printing market is projected to grow from $3.2 billion in 2025 to $5.4 billion by 2030.
  • From 2030 to 2035, the market is expected to add $3.7 billion, representing 62.7% of total growth.

The players

Brother Industries Ltd.

A leading company in the DTG printing market, known for its continuous innovation and strong industry partnerships.

Epson America Inc.

A major player in the DTG printing market, focused on advancing print quality, improving machine durability, and expanding customization capabilities.

Kornit Digital

A key player in the DTG printing market, known for its expertise in delivering high-resolution prints, color accuracy, and reliable performance.

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The takeaway

The DTG printing market's growth is driven by the rising global demand for personalization and operational flexibility in textile production. Businesses are increasingly adopting DTG printing to deliver customized designs, reduce inventory risks, and streamline production processes, catering to the evolving needs of fashion brands, promotional product manufacturers, and e-commerce platforms.