Mattifying Skin Care Products Market to Reach USD 24.7 Billion by 2036

Regimen-Led and Compliance-Driven Growth Fueling Expansion

Published on Feb. 10, 2026

The global Mattifying Skin Care Products market is projected to expand from USD 14.2 billion in 2026 to USD 24.7 billion by 2036, registering a compound annual growth rate (CAGR) of 5.7%. Growth is being shaped by the structural integration of oil-control performance into daily facial care routines, alongside rising regulatory and compliance requirements across major global markets.

Why it matters

The mattifying skincare category is shifting from cosmetic novelty to becoming an essential part of daily facial care routines, as large beauty groups scale moisturizer-centric platforms to meet tighter regulatory requirements in key markets like the US, EU, and China. This trend favors scaled operators with repeatable compliance systems and stable product platforms.

The details

The market covers leave-on facial skincare formulations—including creams, lotions, gels, skincare-positioned powders, and hybrid primers—designed to manage visible oil and shine as part of a daily skincare regimen. These products are positioned as skincare rather than color cosmetics and are distributed through online retail, pharmacies, specialty beauty stores, and mass retail channels globally. Expansion will be driven by portfolio renovation, channel expansion, and compliance-driven product continuity across global retail systems.

  • The global Mattifying Skin Care Products market is projected to expand from USD 14.2 billion in 2026 to USD 24.7 billion by 2036.
  • The market is expected to register a compound annual growth rate (CAGR) of 5.7% between 2026 and 2036.

The players

L'Oréal

A leading global beauty company that has reported strong growth in its facial care business, highlighting the importance of integrated portfolio strategies.

Procter & Gamble

A major consumer goods company that has emphasized the role of execution discipline in meeting or exceeding organic sales growth guidance, underscoring the importance of integrated portfolio strategies.

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What’s next

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The takeaway

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